Marketing Analyst

We are seeking a detail-oriented Marketing Analyst to join our team. This role is crucial in supporting the marketing team through building dynamic dashboards providing insightful reporting and driving data-driven decision-making. You’ll partner closely with program owners to define KPIs implement attribution tools and deliver actionable insights that optimize our marketing performance.

Why You'll Love This Role

This is an exciting opportunity to shape the data infrastructure for our marketing team and have a significant impact on business growth. You’ll work in a collaborative environment with ample opportunities for learning and professional development.

As An Active Member Of Our Team You Will ...

• Define and Track KPIs: Collaborate with marketing program owners to establish meaningful KPIs for measuring program or content performance setting benchmarks that align with overall business goals.

• Develop Dashboards & Reports: Design build and maintain interactive dashboards and custom reports to support both real-time and recurring reporting needs. Work closely with stakeholders to ensure reporting meets unique objectives and provides clarity.

• Optimize Attribution Tools: Assist with the implementation of tools like Bizible or similar multi-touch attribution solutions. Maintain and refine the tool to ensure accurate attribution insights and conduct regular audits to validate data integrity.

• Analyze Marketing Data: Use data to provide actionable insights on marketing campaign performance content engagement website analytics lead lifecycle account funnel and other key marketing metrics.

• Provide Data-Driven Insights: Identify key trends patterns and opportunities within data delivering concise recommendations to improve marketing strategies and maximize ROI.

• Data Storytelling: Create visually compelling reports that simplify complex data assist in ensuring insights are effectively communicated to non-technical stakeholders.

• Operational Efficiency: Identify gaps and opportunities in current marketing analytics processes enhancing data quality usefulness and operational efficiency.

Custom Formula Creation & Data Merging: Develop custom formulas and data blending techniques to create advanced connected analytics that answer complex marketing questions and bridge insights across multiple technologies.

If You Got It - We Want It

• Experience: 2+ years in a data analytics role ideally within a marketing or related environment.

• Experience with Marketing Attribution: Hands-on experience with multi-touch attribution modeling lead scoring or account-based marketing analytics.

• Technical Skills: Proficiency in SQL and at least one major data visualization tool (Looker Tableau Power BI). Familiarity with data processing/manipulation tools like Python or R is a plus.

• Analytical Skills: Skilled in statistical analysis KPI creation and understanding key marketing metrics (e.g. lead quality engagement rates marketing-sourced revenue).

• Communication: Ability to translate data into meaningful insights presenting complex ideas simply with clear actionable recommendations.

• Attention to Detail: Strong commitment to data accuracy quality and detail.

• Problem-Solving: Approach complex business questions with a data-driven practical mindset.

• Collaboration: Experience working cross-functionally with marketing analytics revenue operations and enterprise applications teams.

• Knowledge of Marketing Platforms: Familiarity with platforms like Google Analytics Salesforce and marketing automation tools (e.g. HubSpot Marketo).

• Storytelling with Data: Strong ability to convey the narrative behind data driving understanding and action among stakeholders

Salary Range ($98000 - $123000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge skills and experience.  In addition to a competitive salary Cribl also offers a generous benefits package which includes health dental vision short-term disability and life insurance paid holidays and paid time off a fertility treatment benefit 401(k) equity and eligibility for a discretionary company-wide bonus