Marketing Analyst, Champion, Men's

Overview

HanesBrands Inc., (HBI) is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.

The Analyst Marketing - Champion, will report to the Sr. Brand Marketing Manager - Champion, and will be based in our company headquarters in Winston-Salem, N.C. This role is an important component of the brand team supporting designated brand marketing efforts. They will be responsible for helping implement brand strategy and brand guardrails, executing marketing plans (both media buys and brand programs), and working closely cross-functionally (with product management teams, customer sales teams, DTC teams) and with outside agencies to drive success for the Global Champion brand, which does $1.8 billion in sales annually.

Responsibilities include executing various marketing projects while supporting the Sr. Brand Marketing Manager on campaigns and brand management duties. The role will also provide support for marketing media budgets, including managing monthly billing and reporting, and establishing accruals as needed. Works closely across the Champion brand team on sample needs for influencers, seeding, photoshoots, and ad hoc product sample requests. Executes and communicates effectively/responsibly in a team oriented environment. Additionally, this role provides administrative support as needed to the leaders of the Champion Growth Teams. This individual must be analytical, a self-starter, a collaborator, a good communicator and have a strong desire to learn the business. This position requires a growth mindset.

Responsibilities

• Participates in the development of annual and long-range marketing strategies and integrated communication plans to achieve brand sales, growth and equity objectives
• Champion Brand Team financial support: Track and monitor monthly invoices, ensuring approved spending aligns with financial plans, submit PO requests in Lawson, and manages monthly accrual process.
• Manages special projects as assigned.
• Own seasonal and ad hoc sample requests for influencers, seeding, photoshoots, events, etc.
• Effectively organizes and executes communication with various functional areas and outside agencies regarding assigned projects
• Administrative support to group leads for Brand Marketing: including meeting planning, calendar management, travel planning and other administrative tasks as assigned.
• Support Champion's Go to Market execution by helping to track key cross functional milestones to ensure marketing stories are developed in parallel to product development prior to sell-in.
• Assist the Sr. Brand Marketing Manager in coordinating marketing communications
• Supports internal and external stakeholders to develop impactful creative and content while ensuring marketing consistency across consumer touchpoints
• Researches industry trends, competitive activities and new technology, regularly sharing knowledge with colleagues

Qualifications

Education/Experience

• Bachelor's Degree or equivalent experience required. MBA a plus but not required
• A minimum of 1-3 years of relevant work experience required. Experience on the agency side or CPG brand management, as well as apparel or athletic product background helpful.
• Keen attention to detail; strong multi-tasking capabilities.
• Analyzes data from internal and syndicated sources to monitor marketplace trends and to support strategies to drive the brand.
• Effectively organizes and executes communication with various cross-functional teams within HBI.
• Ability to work collaboratively and cross-functional team interaction will be an important component of the position
• Utilizes various data sources as well as overall marketplace insights to contribute to developing programs/initiatives to drive the brand and achieve financial metrics.
• Computer skills, including an advanced proficiency in Microsoft Word, Excel and PowerPoint.
• Must subscribe to and exhibit highest standards of business ethics.
• Demonstrate ability to take initiative and possess strong sense of urgency
• Good interpersonal and organizational skills.

Additional Personal Characteristics

• Ability to use good judgment
• interpersonal and communication skills and the ability to work effectively with a multiple constituencies in a diverse/global company
• Critical thinking skills and the ability to analyze, summarize, and effectively present data
• Ability to develop consulting skills and influence stakeholders
• The ability to work effectively in a matrixed organization
• Problem-solving skills
• Results-driven
• Entrepreneurial orientation with passion for continuous learning

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email:[email protected]