Marketing Analytics Lead

Join Frazier & Deeter and be a part of a rapidly growing Top 50 accounting & advisory firm that has been repeatedly named a Best Firm to Work For, a Best Firm for Women and a Pacesetter firm among U.S. accounting firms. With offices in Atlanta, Alpharetta, Charlotte, Las Vegas, London, Nashville, and Tampa, there is a spot for you!

We serve clients of all sizes across the United States and the globe, with a suite of services that grows every year. Our growth mindset and entrepreneurial environment translates into variety and opportunity for our people.

With our emphasis on Investing in Relationships to Make a Difference and a Firmwide Focus on Inclusion, we help each other grow in every aspect of life.

Job details: 

Are you a data-driven marketer with a strong analytical mindset and a passion for optimizing performance? Join Frazier and Deeter (FD) as a Marketing Analytics Lead, where you'll be at the forefront of leveraging data to shape and refine our marketing strategies. Reporting to the Digital Marketing & Operations Manager, you'll work closely with cross-functional teams to drive data-informed decisions that enhance our marketing efforts and boost client engagement. 

Objectives of this Role: 

• Strategic Analytics Development: Create and implement advanced analytics strategies that align with FD’s marketing objectives and business goals. 

• Performance Measurement: Analyze and interpret data from various digital marketing channels to optimize campaigns and improve ROI. 

• Operational Efficiency: Enhance data-driven processes and streamline reporting to support business growth and operational excellence. 

• Insight Generation: Utilize data insights to provide actionable recommendations and support continuous improvement in marketing strategies. 

Key Responsibilities: 

• Analytics Strategy and Implementation 

• Develop and execute comprehensive analytics strategies to track and evaluate marketing performance across digital channels. 

• Stay up-to-date with industry trends and advancements in analytics tools to ensure best practices are applied. 

• Campaign Analysis and Optimization 

• Analyze performance data from digital marketing campaigns (e.g., email, social media, paid advertising, SEO) to identify trends and insights. 

• Support and conduct A/B testing and multivariate testing to optimize campaign performance and refine marketing strategies. 

• Data Reporting and Visualization 

• Create and maintain detailed reports and dashboards that provide clear insights into campaign performance and ROI. 

• Develop customized reports for various stakeholders to guide strategic decision-making. 

• Operational and Process Improvement 

• Identify areas for process improvement within the analytics function and implement best practices to enhance operational efficiency. 

• Collaborate with the digital marketing and operations team to ensure data integration and consistency across all platforms. 

• Collaboration and Communication 

• Work closely with marketing teams to provide data-driven insights and support campaign development and execution. 

• Present analytical findings and recommendations to senior management and other key stakeholders. 

• Tool and Platform Management 

• Manage and optimize the use of analytics tools and platforms, including Google Analytics, CRM systems, and marketing analytics software. 

• Evaluate and integrate new analytics tools and technologies to enhance data capabilities. 

Qualifications: 

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field. 

• Preferred 5+ years of experience in marketing analytics or a similar role, with a strong focus on data analysis, reporting, and campaign optimization. 

• Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and CRM systems. 

• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights. 

• Excellent communication skills with the ability to present data findings clearly to both technical and non-technical audiences. 

• Detail-oriented with exceptional organizational and project management skills. 

• Ability to thrive in a fast-paced environment and manage multiple priorities effectively. 

Preferred Qualifications: 

• Certifications in Google Analytics, Google Ads, and/or other relevant analytics certifications. 

• Experience with advanced analytics tools (e.g., SEMRush, Tableau) and data visualization techniques. 

• Passion for continuous learning and staying updated on the latest trends and technologies in marketing analytics. 

This role offers a unique opportunity to leverage your analytical expertise to drive strategic initiatives and deliver impactful results for our firm. Join us in shaping the future of marketing analytics and making a significant impact within our growing organization. 

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