Marketing Analytics Manager

We are looking for a Marketing Analytics Manager to join our team. As a Marketing Analytics Manager, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns. 

At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!

Responsibilities

• Developing and implementing marketing analytics frameworks to measure campaign effectiveness
• Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis 
• Performing ad-hoc analyses to guide marketing decisions
• Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
• Working with external and internal data teams to enhance the attribution framework
• Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets

Requirements

• At least 5+ years of experience in marketing analytics, preferably within the gaming industry
• Excel expertise is required
• Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
• Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
• Strong analytical skills to make data-driven decisions
• Excellent communication skills
• Passion and interest in games
• Understanding and appreciation of teamwork