Marketing Analytics Manager

Job Description

The Marketing Analytics Manager leads our insights team and responsible for driving fact-based decision making to support both candidate and client sourcing strategies. This role will collaborate closely with internal marketing teams, sales leadership, and executive team to create and execute reports and analyses that help business units meet revenue and profit goals. The ideal candidate will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.

Job Tasks:

• Leverage database marketing and data mining concepts to support enterprise-wide customer insight, channel effectiveness and supply forecasting
• Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.
• Develop and automate reports/models that support order and supply analysis
• Develop/refine/automate candidate/job matching models
• Design and implement campaign segmentation procedures
• Define the business intelligence (BI) roadmap to enable decentralized reporting and analytics
• Manage and optimize processes for data intake, validation, modeling, visualization and communication deliverables.
• Define new marketing requirements for SalesForce.com. Organize, analyze and detail these business requirements into functional specifications
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text
• Collect and analyze data on customer demographics, needs, lead source and historical data in order to segment data in meaningful ways
• Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.
• Supports all digital marketing efforts by analyzing and interpreting customer, campaign and market data that he/she consolidates from various systems.
• Work with CRM systems such as SalesForce.com, Exact Target, Pardot and other applications
• Work with IT to add/update data fields in CRM systems that capture relevant data
• Lead creative discussions/critiques and obtain buy in from a group of stakeholders

• Acquire, process, parse and occasionally combine diverse datasets while creatively looking for opportunities to tell compelling stories in new and different ways by visualizing data
• Develop a deep understanding of business and strategic needs by building strong cross departmental relationships
• Translate business questions into analytical requirements as part of a well-defined development cycle.
• Effectively communicate and engage with third parties as needed for content requiring production that exceeds the tools available within the HR function

Minimum Experience:

• 6+ years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry
• Data analysis, program evaluation and project management experience
• Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.
• Familiarity speaking and reporting to senior leadership and experience in a variety of BI design tools Experience with SalesForce.com, PowerBI, Google Analytics, and Qlik.
• Experience with Internet and email marketing products and services
• Market research experience - primary and secondary
• Experience with data query and reporting tools, statistical programs such as business intelligence tools, Excel charting, Tableau or similar data analysis tools
• Experience or familiarity with statistical concepts.
• Experience directing 3rd party modeling initiatives.
• Lead the design of presentation materials for all levels of the organization including executive team and the Board.

Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation

AMN Healthcare is an EEO/AA/Disability/Protected Veteran Employer

We encourage minority and female applicants to apply

We value professionalism in everything we do - this includes the professional presence we project as we interact with internal and external customers.