Marketing Analytics Manager

Job Description Marketing and Communications at Chase starts with identifying what our customers truly need-and then finding unique ways to communicate how our products and services can help make their lives better. Marketing and Communications impacts the firm's lines of business through best-in-class strategy and execution. Embraced as an integral part of the business, the organization develops marketing strategies and executes communication strategies that support business needs and goals.
Position Overview
As a member of the Small Business Decision Sciences team this VP, Marketing Analytics Manager will be responsible for managing and supporting the Small Business Marketing campaign management lifecycle with targeting, sizing, business case support, modeling support, list execution support, reporting, test design building and reading, financial assessments, forecasting and overall campaign analysis (focusing on acquisition volume and quality). This position will work directly with our clients on the design, development, implementation and tracking of their strategic marketing campaigns from an data & analytics perspective. The successful candidate will be analytically/technically strong, will have great communications skills, and a collaborative and resourceful style.
Responsibilities

• Lead partnership with one or more Stakeholders with strong understanding of business drivers and underlying data
• Collaborate with business owners to formulate quantifiable goals; advise on strategies and experimentation to achieve business goals
• Advocate for domain specific data needed to monitor performance, targeting and execution, and other analytical support for business goals
• Lead execution of KPIs, trend analysis, dashboards and analyses including segmentations, optimizations and other techniques to improve business function performance
• Collaborate across functions and LOB's to drive Analytics and Insights, and Execution
• Improve and/or assess processes and controls in support of business results
• Partner with the modeling and list execution teams as needed
• Coach and lead junior team members in campaign analysis methods and approaches.
• Build strong relationships with our clients.

Required Skills

• 6+ years of related Marketing Analytics experience
• Masters or PhD in a related field, or Bachelors with 7+ years' experience in a related discipline
• Exceptional interpersonal and collaboration skills, ability to explain complicated mathematical concepts, algorithms and data structures with an ability to influence both internal & external business partners
• Hands-on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis)
• Tangible experience with business strategy and tactical implementation
• Proficiency in data analysis languages such as Python, SAS, R, etc.
• Proficiency in general purpose languages such as Java, C++, Scala, etc.
• Experience in Big Data platforms and related technologies such as Hadoop, Hive, Pig, Apache Spark etc.
• Experience in relational databases including proficiency in SQL
• Strong analytics, interpretive and problem solving skills
• Technical understanding of data extraction, transformation and load processing
• Experience with dynamic and interactive reporting applications (i.e. Tableau)
• Consulting orientation ability to influence both internal & external business partners
• Strong written and oral presentation / communication skills - the ability to convey complex information simply and clearly to senior business leaders

CCB Data & Analytics
About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.