Marketing Analytics Specialist

Are you an expert in digital analytics? Are you passionate about helping mission-driven organizations achieve their digital goals? Do you approach data and analysis thoughtfully and strategically? If so, we want you to join our team as a Marketing Analytics Specialist.

Interactive Strategies is a leading full-service digital agency based in Washington, DC. Our clients include prominent nonprofit organizations such as NAACP, Special Olympics, The Wilderness Society, Rainforest Trust, and American Kidney Fund, among others. Our clients trust us to provide strategic thinking and innovative solutions to complex problems. We focus on deep client discovery and research to guide our strategic approach.

As Marketing Analytics Specialist, you will be responsible for finding key insights across our website clients' analytics, developing best-in-class SEO strategies and tactics, and providing data and reporting support for our marketing and fundraising clients. By leveraging your expertise in digital analytics, you will help establish our agency as a leader in the field, driving innovation and excellence in service of our mission-driven clients.

Responsibilities

• Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites
• Support website development strategies by analyzing clients' web performance data and recommending new digital KPI measurement opportunities
• Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting
• Develop and maintain reporting dashboards in Looker Studio to provide clients with regular insights into website and marketing campaign performance
• Implement reporting solutions that combine data across sources such as a client's website, e-commerce and relationship management systems
• Implement and troubleshoot Google Analytics (GA4) and conversion tracking pixels for marketing and website clients using Google Tag Manager
• Identify opportunities for A/B testing and other data-driven experiments to optimize website and marketing performance

In addition to strong expertise in web analytics, interested candidates should either have, or have interest in developing the skills to do the following:

• Support website projects by conducting SEO keyword research and analysis to inform taxonomy and content development
• Collaborate with cross-functional teams (e.g. content, design, development) to provide guidance on integrating SEO best practices into the website development process
• Monitor search engine algorithms and trends to stay up-to-date on best practices for SEO and content optimization
• Stay up-to-date on industry trends and emerging technologies related to analytics, GA4, and SEO, and share knowledge and best practices with the team
• Contribute to the growth and development of Interactive Strategies' analytics and SEO capabilities by sharing insights, developing new processes and tools, and participating in thought leadership activities

Requirements

• Bachelor's degree in marketing, business, statistics, or a related field
• 2-4 years of experience in digital marketing or analytics, with a proven track record of success
• Strong analytical skills and experience working with website analytics platforms such as Google Analytics (specifically, GA4), Adobe Analytics, or similar
• Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Tableau, Google Looker Studio, etc.
• Familiarity with GA4 event tracking, and ideally, hands-on experience with implementing GA4 or other pixel tracking in Google Tag Manager
• Experience with A/B testing and other data-driven experiments to optimize website and marketing performance
• Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar, and with using data to inform digital marketing campaigns
• Nice to have: Proficiency in SEO best practices, including technical SEO, keyword research and analysis, content optimization, and link building
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders
• We are open to this being a remote position.
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Qualities you bring to the table:

• Creative. You bring passion to your work and produce content that engage, motivate and inspire.
• Strategic. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
• Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
• Committed. You're committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
• Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
• Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.

Benefits

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you're at the office. We may be an agency, but we understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits

A little about us

We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries-all while finding balance between work, home, and life outside the office.

Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.

*NOTE- Interactive Strategies will never communicate with a candidate through any other domain besides interactivestrategies.com. If you received an email from any other domain please disregard.