Marketing Analytics Specialist

Job Description

This is a hybrid role working partially in-office and partially from home.

At Ameritas, our mission is Fulfilling Life. We do that in many ways, but especially by helping people invest in themselves by offering trusted financial products and advice. Because we believe everyone should be happy, healthy, and financially secure, we work hard to provide trusted financial products and valued guidance, including individual life and disability insurance, employee benefits, retirement planning, investments, and wealth management services.

The Marketing Analytics Specialist will define and implement measurement strategies that align with digital marketing and overall business goals. You will assess the impact of marketing on the business through review and analysis of multiple points of data, including user behavior, conversion data, customer journeys funnel analysis and multi-channel attribution.

What you do

• Produce meaningful marketing KPI dashboards and deliver monthly cross-channel performance reports with actionable insights
• Spot opportunities to try innovative new methodologies and improve the analytical procedure. Benchmark performance across all online channels and advise on KPIs based on performance analysis.
• Identify the metrics that matter. Help the enterprise focus on KPI's that truly impact success, while improving data literacy and reinforcing best practices.
• Ensure data is visible, accessible and can be easily understood by the organization.
• Work with cross-functional teams to resolve marketing data discrepancies and system issues.
• Other duties as assigned

What you bring

• Bachelor's Degree or equivalent experience required
• 1-3 years of related experience required. Experience should involve a combination of experience with conversion optimization strategies, data visualization and daily work with analytical software.
• Experience with Google Analytics (Universal and GA4) and Google Tag Manager desired.
• Experience with web analytics and campaign analytics desired.
• Experience with Salesforce marketing analytics desired.

What We Offer

• Our company motto is "Fulfilling Life" and we take that job seriously, with a heavy commitment to volunteering and community support, employee well-being, and providing quality products and services that help our customers create a brighter future.
• Being a mutual-based organization, the return on our investment goes back into the company, to benefit our members/customers.
• We're committed to professional development, opportunity, inclusion, and diversity. Team building and collaboration are also priorities.
• A total rewards package with all the comprehensive health and welfare benefits you'd expect, including competitive pay and incentives, 401(k), flexible work schedules and time off to care for yourself and others.
• Additional popular benefits, including tuition reimbursement, and student loan repayment, an incentivized well-being program, adoption assistance, paid time off for volunteering, training, and career development opportunities.

An Equal Opportunity Employer

Ameritas has a reputation as a company that cares, and because everyone should feel safe bringing their authentic, whole self to work, we're committed to an inclusive culture and diverse workplace, enriched by our individual differences. We are an Equal Opportunity/Affirmative Action Employer that hires based on qualifications, positive attitude, and exemplary work ethic, regardless of sex, race, color, national origin, religion, age, disability, veteran status, genetic information, marital status, sexual orientation, gender identity or any other characteristic protected by law.

Company Video

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