Marketing and Communications Specialist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Zayo is seeking a creative and detail-oriented Marketing and Communications Specialist to help take our global website strategy to the next level. The Marketing and Communications Specialist will support everything from SEO and PPC to site optimizations and user experience. The Marketing and Communications Specialist will work closely with different teams to produce engaging web pages, design compelling landing pages, and help keep our site running smoothly. If you have a knack for optimizing B2B websites and a passion for digital marketing, we’d love to chat with you!

Responsibilities:

• Support the Zayo global website and strategy, including content development and updates, SEO and PPC strategy, website creative, UI/UX, day-to-day site maintenance, and monitoring of website performance and site speed

• Work across various teams and product groups to create and deliver highly engaging content for zayo.com, including product videos, video testimonials, infographics, interactive maps, and other sources of content.

• Support SEO strategy in partnership with agency for search engine visibility.

• Design and deliver highly engaging lead generation landing pages.

• Enhance page layout and test new page and content configurations.

• Identify ways to improve website user experience and customer journey.

• Work cross-functionally to develop new website pages and content modules.

• Ensure alignment with Zayo’s brand standards.

• Ensure the website complies with the appropriate laws and regulations.

• Assist with the execution of digital marketing functions on an as-needed basis.

• Reports to the Head of Corporate Marketing.

Qualifications: 

• Minimum of three (3) years of experience in digital marketing and website management.

• Demonstrable experience managing and optimizing a B2B website, with a proven track record of driving conversions.

• Advanced knowledge of website standards and best practices.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Experience with WordPress, WPEngine, and Bricks platforms.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

• Mastery of website analytics tools (e.g., Google Analytics 4, CrazyEgg. etc.)

• Familiarity with Google Tag Manager and cookie collection tools.

• Hands-on experience with SEO/SEM, Google Analytics, WordPress or comparable platform, and Salesforce/CRM software.

• Strong communication (written and verbal) skills and organizational abilities.

• Proficiency in design software (Adobe Creative Suite, Canva, etc.)

• Strong analytical skills and data-driven thinking.

• Strong project management and organizational abilities.

• Strong interpersonal and relationship-building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.

• High attention to detail and ability to balance multiple priorities under pressure.

• Experience in a highly complex B2B industry.

• Experience with digital marketing tools such as automation (Pardot, Marketo), CMS (WordPress), Analytics (Google Analytics, CrazyEgg), SEO (SEMRush), SEM (Microsoft and Google), Tag management.

Base Salary Range: $56,300 - $78,802 USD/annually, commensurate with experience.

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.