Marketing and Communications Specialist

The Marketing and Communications Specialist is responsible for meeting the strategic and operational goals of Tiburcio Vasquez Health Center (TVHC) in the following major functional areas of marketing and communications:

• Executing the annual strategic plan for the Marketing and Communications Department, general marketing, communications and branding.
• Creation, development, and maintenance of all electronic and print publications for TVHC.
• Oversight of the development and maintenance of all websites and other electronic communications technology.
• Coordinate all media relations.

From crafting compelling branding and communications strategies to managing our digital presence and media relations, the Marketing and Communications Specialist is at the forefront of TVHC outreach efforts. The overall purpose of the position is to design, implement, and facilitate all internal and external marketing and communication activities of TVHC and coordinate organizational communications across all programs and sites.

Collaborating closely with the Executive Team, Project Manager and under the guidance of the Chief People Officer, the Marketing and Communications Specialist plays a pivotal role in shaping TVHC's narrative. This person will assume the role of in-house subject matter expert providing quality review and assistance in developing internal and external communications for TVHC management.

This individual will work to establish common standards of communication and cohesive organizational branding and marketing strategy that encompasses the full suite of services provided under TVHC. Marketing duties include utilizing staff/patient/client perception data and developing issue-specific informational pieces and campaigns for both internal and external clients.

This dynamic position is also responsible for using print, social media, text, email and live events to increase public awareness of TVHC branding and outreach.

This is full-time position working 40 hours per week, typically Monday through Friday (periodic Saturday hours).

Compensation: $65,000 - $77,000, depending on experience.

Responsibilities:

• Coordinate communication efforts including implementation of communication and marketing plans to connect with target audiences through traditional and digital communication channels.
• Lead the development of content for print and digital communication materials, videos, and infographics. Provide overall quality control for all such products.
• Incorporates TVHC Core and Aspirational Values in all Marketing and Communications campaigns.
• Collaborate with team members to identify staff/patient/client needs and generate innovative ideas to engage key audiences.
• Provide technical input into translating research data into persuasive communication products.
• Support employee satisfaction, recognition and retention programs through active promotion of related activities with internal collaborators (i.e. Executive Team, Human Resources, Compliance, Clinical, etc.)
• Manage digital communication channels including websites and social media channels by creating relevant content that drives online engagement including FB, Twitter, Instagram, LinkedIn.
• Contributes actively to organizational strategic efforts and then develops product messaging and marketing materials for TVHC services by generating press releases, advertising, web content, printed collateral, newsletters, and other product/service promotions. Coordinate with staff, subcontractors, other and partners, and clients to establish project workflows and timelines for these business efforts.
• Develop and execute strategic printed and social media plans. Effectively manage all printed and social media platforms.
• Uses management data to bring synergy into the planning of clinical/patient services initiatives and execution of marketing efforts. Supports the successful implementation of management selected promotion with the purpose of bolstering organizational sustainability and growth.
• Serves as the lead facilitator and project manager in charge of new marketing and promotion initiatives.
• Establish extensive inroads into local, county and state print, radio, television and electronic media to market TVHC services and programs.
• Responsible for the front-end design, development and maintenance of TVHC website and staff intranet, including working with various department staff to develop and maintain their respective pages on the website/intranet.
• Write appropriate audience-focused copy for a variety of print and broadcast media uses, e.g. media/press kits, pitch letters, drop in articles, press releases, talking points, fact sheets, Web displays, etc.
• Submits Regular Reporting for Management, BOD and Stakeholders
• Prepares and/or produces various weekly, monthly and annual activity reports emphasizing key accomplishments and summarizing activities.
• Creates communications from the office of the CEO on their behalf as requested.

Requirements

• High School Diploma (or G.E.D.) required
• Bachelor's Degree in marketing, communications, journalism, public relations, graphic design or equivalent preferred but not required.
• Minimum of 1-2 years' experience in a marketing, graphic design, and/or public relations, preferably in a non-profit setting required.
• Minimum of 1-2 experience in website design, and creating social media marketing campaigns required.

Qualifications:

• Experience in producing digital marketing campaigns using MailChimp or other email marketing platform preferred.
• Experience in reporting out on campaign analytics preferred.
• Demonstrated experience in translating non-profit missions in persuasive copy for stakeholders preferred.
• Health care background preferred.

Benefits

We offer excellent benefits including: medical (100% paid co-payments, premiums, etc.), dental, vision (including dependent and domestic partner coverage), generous paid leave benefits including holidays, Flexible Spending Accounts, retirement plans with an Employer match, tuition reimbursement, monthly treats, pet insurance, and more.