Marketing and Content Specialist

SUMMARY

The Marketing and Content Specialist is responsible for creating, coordinating, and executing marketing and content strategies that align with the marketing goals of Arete. They will work closely with the marketing team to create content, identify target audiences, and develop campaigns that engage, inform and motivate customers. The Marketing and Content Specialist will also be responsible for creating and managing content for various channels such as social media, email marketing, and the company website.

ROLES & RESPONSIBILITIES

• Collaborate with the marketing team to identify target audiences and develop campaigns that engage, inform and motivate customers.
• Create content and coordinate the production of marketing materials, including:
  • Product/services collateral
  • Website copy
  • Invitations for events
  • Threat Intel Newsletter and other client correspondence
  • Press releases
  • Blogs in collaboration with Arete experts
  • White papers in collaboration with Arete experts
  • Internal communications, such as the company newsletter
  • Presentations
  • Case Studies

• Develop expertise on Arete's capabilities, differentiation, and messaging to core audiences.
• Coordinate with designers and other content creators to ensure deadlines are met, and content is delivered on time.
• Collaborate with internal stakeholders, such as the Sales department, to ensure that marketing initiatives are aligned with overall business goals.
• Ensure consistent branding and messaging across all communication channels, including social media, email, website, and other marketing materials.
• Create and manage marketing campaigns.
• Measure and analyze marketing performance to evaluate the success of marketing campaigns and adjust strategies as needed.
• Support the marketing team by assisting with planning and hosting marketing events.
• Research and analyze market trends, competitor activities, and customer needs to create effective marketing plans.

• Stay up to date with industry trends and best practices.
• May perform other duties as assigned by management.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The role may evolve over time and may be required to take on additional responsibilities as needed.

SKILLS AND KNOWLEDGE

Strong project management skills and the ability to multitask. Creative and innovative thinker. Strong attention to detail and commitment to delivering high-quality work. Understanding of SEO, SEM, and content marketing best practices.

JOB REQUIRMENTS

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing or content development.
• Excellent written and verbal communication skills.
• Experience with social media management and email marketing platforms.
• Ability to work collaboratively with cross-functional teams.
• Experience with data analytics tools to measure the effectiveness of campaigns.

WORK ENVIRONMENT

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter: Usual office working conditions. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions of this job.

PHYSICAL DEMANDS

• No physical exertion required.
• Travel within or outside of the state.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.

TERMS OF EMPLOYMENT

Salary and benefits shall be paid consistent with Arete salary and benefit policy.

FLSA OVERTIME CATEGORY

Job is exempt from the overtime provisions of the Fair Labor Standards Act.

DECLARATION

The Arete Incident Response Human Resources Department retains the sole right and discretion to make changes to this job description.

EQUAL EMPLOYMENT OPPORTUNITY

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

#LI-ONSITE

Arete Incident Response is an outstanding (and growing) company with a very dedicated, fun team. We offer competitive salaries, fully paid benefits including Medical/Dental, Life/Disability Insurance, 401(k) and the opportunity to work with some of the latest and greatest in the fast-growing cyber security industry.

When you join Arete

You'll be doing work that matters alongside other talented people, transforming the way people, businesses, and things connect with each other. Of course, we will offer you great pay and benefits, but we're about more than that. Arete is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Arete, where experience matters.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.