Marketing and Creative Content Senior

Are you interested in working for one of the nation's largest professional services firms? Do you need a new challenge? Or a family-oriented culture that is second to none?

The Marketing Creative and Content Senior is responsible for managing creative digital assets and sales/marketing support materials.

Unique Corporate perks:

• 401K Company Matching
• Paid Floating Holidays
• Medical (dental & vision)
• Parental leave
• Adoption Assistance program
• Paid Time off (vacation, sick, holidays, etc.)
• Volunteer hours to support your personal initiatives / outreach
• Corporate discount (entertainment, IT Services, retail, etc.)
• Monthly Employee Appreciation events
• Employee Referral bonuses
• Flexible Spending Account and much more

Essential Job Functions:

The below functions reflect the general details of the essential work activities and accountabilities of this position and are not all inclusive. Other activities may be assigned.

• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, identifying audience segments, aligning internal teams, guiding content messaging and design, and measuring results
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
• Align campaign strategy to persona-based buyer journeys
• Develop proper messaging, timing, and execution of multi-channel campaigns
• Use marketing automation and email nurturing to engage and convert prospects and clients across the buyer journey
• Generate ideas for campaign optimization
• With a focus on content strategy and optimization, this role will also be responsible for CLA's marketing assets and content within the digital asset management system (DAM)
• Support DAM, including processing and vetting of assets, metadata tagging, implementation, and maintenance, and integration into other systems
• Serve as a DAM/CMS "librarian," cataloguing assets using best practices for describing records and adhering to CLA style guidelines

Requirements:

Experience

• Five or more years of experience in content marketing strategy, including a proven track record in developing multi-channel campaigns, as well as CMS or DAM platform management experience.

Education

• Bachelor's degree in marketing, communications, or a related field. A combination of education, training, and experience may be accepted in lieu of a degree.

Certifications / Licenses

• None required

Technical Competencies

• Experience with marketing automation and CRM platforms required. Deep knowledge of DAM/CMS systems, metadata standards, and databases.

Organizational Interfaces

• The Marketing Creative and Content Senior will be part of a project team with primary line of reporting to the Director of Marketing - Communications and works closely with joint Marketing/IT project team.

Travel Requirements

• This position requires < 10% travel. This position requires occasional local travel to/from client sites and may require occasional non-local or overnight travel for client visits, training, meetings and/or other business-related purposes.

Personal Development Competencies:

The personal development competencies below describe how bringing one's authentic self to work allows for the building up of others in service to the shared vision of advancing our purpose, promise, family values, and strategic advantages. Along career journeys, the competencies develop and elevate.

At a minimum, the support, paraprofessional, and associate job families align with the foundational level of the personal development competencies. The senior job family aligns with the on the journey level. Director, manager, signing director and principal job families align to the progressive level.

• Self-awareness (emotional intelligence, self-reflection, and professionalism) is to understand emotions, personal strengths, and growth areas, and have a strong sense of value.
• Time and energy management (prioritization, wellness, project management) is to manage life in a productive, efficient, and successful way.
• Interpersonal relationships (caring conversations, adaptability, influence) is to develop strong, caring, and trusting relationships.
• Communication (written communication, verbal communication, listening) is to express concepts, ideas, and information to others.
• Teamwork (building teams, engaging teams, leading teams) is to achieve more through the power of working with teams.

Empowering others (mentoring, sponsoring, coaching) is to inspire others to unlock their potential.

CLA exists to create opportunities for our people, our clients, and our communities. We are a proud equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, disability status, protected veteran status, national origin, or any other characteristic protected by law.

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