Marketing and Events Manager

APPARATUS is New York-based design studio that explores the relationship of lighting, furniture and objects in immersive environments, threading the historical and the cultural through a modern lens.

APPARATUS is looking for an enthusiastic Marketing and Events Manager that has experience in a wide range of marketing functions, including communications, digital marketing, social media and event management. A successful candidate must be an organized multitasker able to handle many diverse projects at any given time.

RESPONSIBILITIES

MARKETING & EVENTS

• Plan and execute digital marketing programs in partnership with the VP of Brand, Art Department and Artistic Director.
• Maintain social media presence across all digital channels.
• Develop and implement paid campaigns on social media platforms.
• Assist in planning and managing all in-person brand events (external and internal) and activations.
• Support with ongoing website maintenance and UX improvements.
• Work with external public relations agency to fulfill asset and copy needs for press requests and ensure the timely internal distribution of coverage.
• Input and upkeep Brand contacts, ensuring accuracy of digital and physical addresses and guest lists.
• Develop awareness of competitive landscape, latest social media trends and share pertinent information with key stakeholders.
• Contribute to ensuring consistent brand representation across wholesale digital platforms.
• Partner with the Wholesale Manager to distribute digital assets and fulfill special requests for events and exhibitions.
• Assist with copywriting and copy updates for social media, newsletters, press, website, SEO and sales materials.

REPORTING

• Measure and report performance of all digital marketing campaigns, develop benchmarks and long term goals.
• Provide analytics support to the Brand/Sales teams through learning and utilizing Salesforce database.
• Deliver website and customer insights that help identify key targets and areas of opportunity.
• Work with the VP of Brand to distill insights, action items and disseminate the information

PROJECT MANAGEMENT

• Maintain master marketing and events calendar.
• Initiate and manage all project / creative requests and ensure an on-time delivery.
• Update, track and balance the annual Brand budget.

REQUIRED SKILLS

• Analytical mindset with the ability to derive data-driven insights.
• Excellent presentation skills and a keen eye for detail.
• Strong and proven project management and organizational skills.
• Excellent verbal and written communication skills with an interest in learning about our brand ethos and communication style.
• Self-motivated individual who takes responsibility, proactively communicates and can thrive in a culture of excellence and partnership.
• Solutions-based thinker with a consistently positive attitude, displayed both as an individual and within a collaborative team.
• Desire to be a part of a small team, flexible, and can pivot as needed to accomplish company goals.

EXPERIENCE

• Minimum of 3-5 years of experience in marketing and events.
• Bachelor’s Degree in marketing/communications preferred.
• Experience in CRM data analytics using platforms such as Salesforce.
• Proficiency in Google Analytics, Google AdWords and social media ad platforms.

WORK SCHEDULE

• Full-time studio hours: Monday–Friday generally 10:00AM–6:00PM.
• Longer hours and weekend availability as needed.

PERFORMANCE REVIEW AND CHECK-INS SCHEDULE

• Weekly 1:1s.
• Annual performance review.

This is a full-time position with competitive compensation and benefits. We are an Equal Opportunity Employer. Position based in our Manhattan location. Must be legally authorized to work in the U.S without sponsorship.