Marketing and Segmentation Analyst

Company Description

Informa Connect, part of the FTSE100 Informa Group, is a global live events and digital content specialist connecting professionals with knowledge, ideas and opportunities. Informa Connect run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses in Global Finance, Life Sciences and in a number of other specialist markets.

Job Description

• Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informa’s database
• Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates
• Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
• Develop and maintain promotion templates required for optimal marketing campaign processes
• Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
• Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
• Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns

Qualifications

• Analytical mind with strong numeracy skills
• Well organised and detail oriented
• Technically capable but with excellent communications skills
• Self-motived, resourceful with lots of initiative and desire to learn
• Curious and driven to understand data, trends and performance and use the data to improve future performance
• Prior experience of working with databases is useful
• Strong interpersonal and communication skills to deal with CET team members, marketing managers and senior marketing leaders

Additional Information

Just as no two days are the same, at Informa we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits 
• Work with high quality specialist products 
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process! 

See how Informa handles your personal data when you apply for a job at https://www.informa.com/talent/informa-applicant-privacy-notice/