Marketing Associate

Job Purpose / Role Overview

We are seeking a highly motivated and capable individual to join the FT Specialist marketing team. The marketing associate will work closely with the Group Marketing Manager to oversee marketing efforts for brands from our portfolio of B2B specialist publications. They will support the growth of new subscription sales, drive event revenue, and grow publication readership and engagement. This role will work with stakeholders across sales, data intelligence, commercial operations, editorial, and tech. The ideal candidate must be extremely organised, detail oriented, and able to multitask and meet deadlines. 

Main Duties / Key Responsibilities

• Assist with the planning, creation and execution of multichannel marketing strategies to drive revenue and grow market share 
• Manage social accounts to grow organic following and build brand reputation
• Build brand awareness through media partnerships, conferences, and digital channels
• Review and analyse campaign stats and make recommendations for campaign optimization
• Draft copy for campaigns and collateral 
• Collaborate with design team on the creation of marketing collateral, including promotional materials, email templates, ads, and more

Qualifications / Person Specification

• Bachelor’s Degree (BA or BS) in business, advertising, marketing, or communications or relevant work experience will also be considered
• At least three years of related professional experience preferred; internships included
• Interest in B2B marketing
• Must possess strong written communication skills
• Interest in learning about specialised industries
• Collaborative and team oriented, but also capable of working independently
• Demonstrates initiative and a willingness to take on new challenges and learn new skills

Experience in the following areas:

• Email marketing, including writing subject lines and email copy
• Running campaigns in an email service provider
• LinkedIn Ads, SEO, SEM a plus
• An understanding of campaign metrics
• B2B, media and/or event marketing experience a plus
• Targeting, segmentation, opt-out laws, and list acquisition 
• Basic understanding of HTML 
• Proficiency in Microsoft Office, especially Excel
• Knowledge of Salesforce CRM and Salesforce Marketing Cloud is a plus

What’s in It for You:

• Generous paid time off including vacation, personal days, sick days
• Comprehensive health, vision, dental, and life & disability insurance
• Competitive 401(k) and company match, profit sharing after two years, Flexible Spending Account (FSA) and commuter benefits
• Paid parental leave (maternity & paternity)
• Flexible working
• Employee-led networks that promote and celebrate diversity and inclusion in the workplace
• Other great perks such as volunteer days and in-office events

Further Information

A reasonable estimate of the salary range for this role is $65,000-$70,000. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations