Marketing Associate

About Spot

Spot is an adventure company that specializes in insurance. You could safely say that we’re non-traditional. We spend most of our time encouraging our customers to live their lives to the fullest and not to worry if something bad happens.

No matter if you’re dropping into a double black diamond, bombing down a singletrack or pounding pavement for your first marathon—we’ve got you covered.

So if you appreciate the outdoors like we do, feel a little giddy reading this, are possibly an odd duck in your current position or looking for a new crew to do what you do—maybe we should talk in hopes of mapping out a shared adventure together.

Our Team
We believe in the importance of culture and community and that teams thrive when working in alignment.

Key Attributes

1. Collaborative
2. Curious
3. Value driven

Functional Competencies

1. Strong communication and interpersonal skills
2. Highly organized and detail oriented
3. Ability to conceptualize and analyze problems and solutions in a proactive, constructive and creative manner
4. Ability to execute and deliver campaigns in a timely manner

Why This Role Is Important to Us

The Marketing Associate role is critical for executing on the marketing strategy. Driving high-quality lead generation and revenue campaigns while increasing brand awareness is key to the organization’s growth objectives, which the marketing associate will play a pivotal role in. This role is critical to the success of our B2B marketing engine.

Responsibilities

• Develop and execute marketing materials and campaigns aimed at B2B lead generation and customer conversion for various channels such as email, social media, SEO, content creation, ads and events
• Conduct in-depth research on different verticals to identify the best places to run campaigns
• Contribute to the content creation for marketing assets
• Work with the Marketing Manager to implement marketing strategy
• Brief and collaborate with the talented creative team to ensure alignment and execute and deliver marketing campaigns and assets
• Collaborate with the sales and partner success teams to identify problems and opportunities for campaigns
• Review campaign performance, analyze data and generate actionable insights
• Communicate with stakeholders and various internal departments on statuses and results of marketing campaigns

Who You Are

• Open, honest, proactively contribute and collaborate with others
• Can tell clear stories that make complex ideas simple and resonate
• Demonstrate creativity, attention to detail and a passion for delivering high-quality marketing content
• Strong organizational and project management skills to effectively coordinate and prioritize tasks in a fast-paced environment
• Proficiency in analytics tools to analyze data and generate insights for marketing campaign optimization
• Ability to work collaboratively with cross-functional teams and effectively communicate with stakeholders at all levels
• Excellent writing and editing skills, with the ability to adapt content for different platforms and target audiences
• Flexibility to adapt to changing priorities and deadlines

A Typical Day Looks Like

• Managing campaign timelines, milestones and key info in all marketing trackers
• Researching potential new platforms for campaigns
• Setting up and launching marketing campaigns in various different programs, platforms and channels
• Aligning with the Marketing Manager on campaign dates, priorities, etc
• Schedule, run and recap various marketing meetings
• Disseminate status updates to the wider team
• Work with the creative team to strategize and review key asset deliverables and help maintain status. Track and manage all assets from ideation to delivery to ensure dates and deliveries are being met
• Reviewing final content for quality control of deliverables
• Manage asset distribution—ensure all platforms have final files through various delivery methods

Things You Might Brag About

• Getting your hands dirty and being scrappy is second nature to you
• You take pride in delivering high-quality work and seeing results
• You’re unflappable, cool as a cucumber… pressure is your jam
• You’re just as productive working from home as you are in an office

We take care of our people

Our view of diversity goes beyond visible differences and includes unique backgrounds, ideas, experiences and perspectives. We are so proud to be an equal opportunity employer, and in no way will we discriminate in our hiring process based on a person's race, color, religion, sex (including pregnancy, transgender status and sexual orientation), national origin, age, disability, genetic information or any other legally protected characteristics. We believe strongly that education comes in many forms, and in most cases we do not require a formal degree for employment at Spot. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are dedicated to providing benefits with you, your family and your life in mind. We offer an array of benefits including a relaxed PTO policy, medical, dental and vision insurance, 401k, paid holidays, bereavement and parental leave. All Spot employees receive equipment for their remote setup and a Spot Injury plan.