Marketing Associate

Hiring Immediately! Marketing Associate for Cottonwood Residential in Salt Lake City, UT!

Cottonwood Residential is seeking a marketing associate to support its growing residential portfolio. Working as a part of the Marketing team and under the strategic direction of the Director of Marketing, the ideal marketing would be responsible for the daily development and execution of community marketing strategies and ensure consistent deployment across the portfolio. He/she will collaborate with team members to ensure marketing efforts align with overall business strategies and have a strong passion for driving company results and reputation. The incumbent must be team-oriented and collaborative, but also be willing to wear a variety of hats within the department. 

Essential Duties & Responsibilities:

• Create and implement a marketing plan to drive traffic and qualified leads, based on facts, analytics and collaboration with cross-functional partners. 
• Manage the brand's online presence and direct online creative / content development; ensuring alignment of all web initiatives to promote one brand, one voice.
• Manage social media campaigns across various platforms.
• Exercise discretion in managing the marketing strategy, including consumer segmentation, branding, and event planning.
• Develop and execute print and online communications using such tools as Canva and Entrata
• Manage creation of and/or create graphics (logos, brand guides, brochures, other marketing collateral)
• Oversee and direct online reputation management key performance indicators, propose short-term and long-term targets for improved online reputation
• Drive & optimize content promotion efforts
• Write engaging content
• Manage, review and edit all outgoing content
• Manage freelance writers, designers, and others
• Explore and engage with potential partner opportunities
• Manage trade show planning and logistics
• Keep organized on all tasks
• Miscellaneous marketing projects
• Create, edit and maintain multi-channel digital marketing calendars for multiple entities.
• Recommend best practices while navigating in a high-growth, fast-paced organization.
• Other duties as assigned.

Additional Skills & Competencies:

• Knowledge of Google Analytics and WordPress.
• Deep understanding of full range of online marketing acquisition programs and media alternatives.
• Excellent written and verbal communication skills, including creative marketing copywriting and editing.
• Proficiency with Microsoft Office. Computer proficient: MS Office skills including Word, Excel, PowerPoint and Outlook; Operating System.

• Outstanding organizational, marketing communications and interpersonal skills.
• Aptitude to compile performance analytics and adjust campaigns appropriately to drive engagement and outcomes.
• Minimum two years of experience in general marketing, social media and online/digital/search marketing
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Ability to communicate results to management and in a fast-paced environment.
• Ability to identify problems, create solution and implement with proven results.
• Ability to adapt to change management and evolution of position/responsibilities.
• Strong interpersonal communication skills

Education & Experience:

• Bachelor’s degree (B.A.) from four-year college or university; or five to seven years’ related experience and/or training; or equivalent combination of education and experience.
• Experience with Canva, Photoshop, or other digital marketing tools
• Knowledge of industry preferred but not required.
• Knowledge about social media management and the ability to oversee multiple media accounts
• Prior corporate experience a plus.
• Ability to multi-task in a fast-paced environment.
• Travel up to 25%.
• Preferrably Located in Salt Lake City.