Marketing Associate

Our Why & How?

Every organization and individual has a WHY. It's the purpose that drives us. Green Irony's WHY is our mission statement:

"We challenge the status quo to solve technology's biggest problems."

As a Marketing Associate with a focus on Lead Generation, you will have a critical role in advancing our mission by driving prospects into our sales pipeline and enhancing our employer branding. Your expertise in lead generation strategies, your understanding of how to engage prospects, and your ability to promote our company culture will fuel our business growth and talent acquisition efforts.

Roles & Responsibilities

As a Marketing Associate - Lead Generation Specialist, your primary role is to drive and manage our lead generation strategies while contributing to our employer branding and recruitment marketing initiatives.

Primary responsibilities include:

• Designing and implementing lead generation strategies.
• Creating engaging content for lead gen campaigns.
• Leveraging art & graphic design skills to create compelling visuals.
• Executing on content calendar based on predefined calendar and approval processes.
• Driving our social media presence, focusing on lead generation activities and employer branding.
• Collaborating with the sales team to optimize lead conversion.
• Organizing webinars, virtual events, and company events aimed at generating leads and promoting our company culture.
• Enhancing our employer branding and recruitment marketing efforts through storytelling, understanding internal communications, and leveraging data-driven insights.
• Maintaining and enhancing the company website to optimize lead generation and promote our employer brand.

Adaptive Skills

Organized:

• Able to manage multiple tasks concurrently, prioritizing effectively to meet deadlines and achieve goals.
• Has excellent time management skills, allowing for efficient work within tight schedules.
• Can systematically arrange, coordinate, and maintain both digital and physical resources.

Dependable:

• Consistently meets or exceeds lead generation targets and other assigned tasks.
• Proactively communicates if any issues may hinder the achievement of a target, providing both the reasoning and a remediation plan.
• Demonstrates a commitment to the role and the team, providing reliable and steady support.

Emotional Intelligence:

• Demonstrates understanding of how to engage and influence the emotions of prospects through compelling messaging.
• Shows empathy and awareness of others' feelings, needs, and concerns, fostering more effective communication.
• Manages emotions effectively, ensuring they align with organizational objectives and the needs of the team.

Versatile:

• Can operate independently, making decisions and driving results with minimal supervision.
• Comfortable working in a team, collaborating with the sales team, and other stakeholders to meet common goals.
• Can adapt to change and thrives in a fast-paced and evolving environment.

Self-Sufficent:

• Can take ownership of tasks and drive them to completion independently.
• Exhibits initiative, seeking out new tasks and challenges without needing to be asked.
• Demonstrates resourcefulness, leveraging available resources to solve problems and achieve results.

Requirements

• Experience in marketing roles, with a significant focus on lead generation and employer branding.
• Strong understanding of lead gen strategies, digital marketing best practices, and employer branding strategies.
• Familiarity with tools and platforms used for lead generation, including LinkedIn, Facebook, Twitter, Hubspot, and Wordpress.
• Strong art & graphic design skills, including proficiency in Photoshop.
• Powerpoint skills, video creation/editing skills, and a familiarity with HTML/CSS.
• Storytelling abilities, understanding of internal communications, and ability to leverage data-driven insights.
• Located in the Greater Tampa Bay Area or Raleigh (Preferred).

Core Values

Our core values are the cornerstone of our company, please review, see if your values can align with our values. If you feel that they do not apply to you, then the odds are you are not a fit for our company.

OWN IT - Our roles and accountabilities. Our innovations and our mistakes. When we see a problem, we don't ignore it--we do something about it. Our culture of ownership and personal accountability enables us all to personally impact Green Irony's very DNA and create success in our mutual destiny.

MAKE PIGS FLY - At Green Irony, we aren't satisfied with "the way things have always been." Instead, we challenge status quo thinking to innovate on problems worth solving and achieve aspirational goals that weren't thought to be possible. We Make Pigs Fly.

NO BS - Green Irony brings brilliant minds together through a trusting, high-performance culture of teamwork, feedback, and growth. The foundation of this trust is built by a zero-tolerance approach to toxicity, drama, politics, and hidden agendas. We assume positive intent and communicate in a direct, No BS fashion.

DRIVE OUTCOMES - We have big goals, and so do our customers. Everything in our approach--from our technology choices to our hiring decisions--is engineered to deliver successful business outcomes for both Green Irony and our clients. Our culture starts with the end in mind, and we work as a team to achieve success.

ENJOY LIFE - We all do our best work when we are personally fulfilled. Each one of us has different needs and desires to achieve self-actualization, and Green Irony supports these unique needs. Our culture enables the balance and flexibility to Enjoy Life outside of work while achieving professional success in a high-performance culture.

Benefits

• Competitive salaries
• Health care plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Equipment Stipend

While our preference is for our employees to live in the Raleigh NC or Tampa FL area we are open to entirely remote work from anywhere in the US. The salary for this role will range from $50,000 to $75,000 per year, depending on the candidate's experience and qualifications.

Come Join a rapidly growing boutique agency specializing in first-class business and integration solutions using MuleSoft and Salesforce. Green Irony offers competitive salaries, a fun atmosphere, and an opportunity to impact recognizable name-brand customers in meaningful ways. We take pride in our skills, approach and dedication to excellence. If you are looking to make a real difference and grow your skill set by teaming up with the best technology consultants in the space, then Green Irony is the palace for you!