Marketing Associate Brand Manager
Job Description
How You Will Make an Impact
- Marketing Associate Brand Manager will study and analyze market research in order to identify opportunities. Monitor market trends, and research consumer markets, and competitors' activities. Identify new projects and research needs that support the brand strategy.
- Marketing Associate Brand Manager will complete research into industry trends and aid in the creation of marketing and advertising campaigns. Ensure that all content and collateral follow brand standards. Provide assistance in creating launch and training materials for new products.
- Support the Marketing Brand Manager to reach financial objectives and goals. Assist with financial analysis for multiple brands and portfolio evaluations.
- Coordinate and support activations of marketing programs with agencies
- Marketing Associate Brand Manager will analyze brand positioning and consumer insights and provide editorial, and creative support to team members.
- Plan and organize workflow against the marketing calendar, including product and campaign launches. Cascade work from overall organizational and departmental goals to ensure all content is executed to hit the goals and KPIs.
- Manage the rewards program, including creating campaigns, selecting rewards and products, managing social integrations (copy, images, posts), and ensuring proper fulfillment and insertions.
- Marketing Associate Brand Manager will develop email marketing strategies and define email content that aligns with the overall marketing objectives. Report on email campaign performance, including open rates, click-through rates, and conversion rates, using analytics tools and make recommendations for optimization.
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority - committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $40 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere - jeans and sneakers are okay by us
What You Bring to the Table
- Bachelor's Degree in business, communications, English, marketing, media communications, or related field.
- 3+ years of experience in a similar position.
- Understanding of the full marketing mix, including experience with planning, management, execution, and measurement of all forms of digital media: search, social, display, video, mobile, and email.
- Bilingual in English/Spanish required.
- Experience using the following technologies: Google Analytics, Google AdWords, Google Search Marketing Services, Microsoft Ads, SEM Rush, Sprout Social, (Sellics, Dotdigital, and YotPo,) is a plus.
- Background in D2C CPG products and/or healthcare and the supplement industry a plus.
- Meta, Google, or a digital marketing certification a plus.
- Advanced Google Analytics certification a plus.
EOE, DFWP
#LI-Hybrid
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Date Posted
05/03/2023
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