Marketing Associate, Consumer Lifecycle

Ibotta is seeking a Marketing Associate, Consumer Lifecycle to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This person will play a crucial role in Ibotta’s ability to create world class existing customer incentive based retention programs. The ideal candidate must be organized, self-motivated and analytically driven, while being capable of managing multiple projects in a fast-paced environment. 

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

Support the Marketing Manager in building and executing high impact, high ROI customer lifecycle programs primarily focus on marketing funded incentive programs 

Analyze business trends and marketing programs to develop optimizations that improve business performance

Deliver new methods and ideas to improve user retention, activation, and reactivation — we want you to be innovative with solving business challenges

Collaborate with cross-functional teams to build a best-in-class user experience

Provide data-driven recommendations to improve campaign performance, strategy and improve key business metrics

Execute programming that supports an optimal user experience at every stage of the funnel

Develop thoughtful lifecycle communications to support incentive programming to drive user engagement

Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere.

What we are looking for:

1+ years of relevant marketing experience

Bachelor’s degree in business, marketing, advertising, analytics, economics, or a related field

Interest in incentive-based marketing

Ability to manage multiple projects and their components accurately and simultaneously

Strong collaborator with effective stakeholder management skills

Excellent written and verbal communication skills, with proficiency in copywriting

Experience in budget management and forecasting

Self-directed, self-motivated, and adept at problem-solving

Nice to have:

Advanced Microsoft Excel skills

Experience with Braze or other marketing automation solutions

Experience with Google Analytics or other performance tracking software

Familiarity with email, push notifications, in-app messaging, and SMS marketing

Additional Details

This position is located in Denver, CO and includes competitive pay, flexible time off, a benefits package (including medical, dental, vision), Lifestyle Spending Account, an Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, bagel Thursdays, snacks, and occasional meals.

Base compensation range: $55,000-$70,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

Applicants must be currently authorized to work in the United States on a full-time basis.

For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.