Marketing Associate, Sales Enablement

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

On this team you will support the development and execution of strategy for IBM Consulting aiming to maximize consultants’ awareness and use of market and client-facing materials. That includes helping to identify channels to communicate the team’s point of view and value proposition to our consultants supporting them to better serve clients and convert marketing activity to new relationships and revenue.

In this role you will directly support the IBM brand. Our brand is highly dependent on our people’s expertise and visible thought leadership in the marketplace. To support this you will create scalable and repeatable content and training to help consultants use platforms like LinkedIn for thought leadership and client engagement. You will also enable consultants globally with compelling news thought leadership and marketing materials to share with their own networks.

In this role you will be:

• Audience-focused – support in developing a creative channel strategy to distribute sales enablement content such as playbooks case studies and customer success stories to support the consulting sales team’s efforts.
• Clear communicator – work with cross-functional teams including marketing product and customer success to ensure that sales enablement initiatives align with overall company goals and messaging.
• Well Organized – develop and maintain a sales enablement portal in collaboration with the business and marketing teams including sales collateral and training materials.
• Data-driven – monitor and analyze sales performance metrics to identify areas of improvement for the sales team and make recommendations to business and marketing leadership about new content or training needs.
• Comprehensive – develop and execute a comprehensive social eminence strategy that aligns with IBM Consulting’s objectives and supports the overall marketing & communications strategy.
• Insightful – identify priority IBM consultants who have subject matter expertise unique perspectives or thought leadership and train them on best practices for social media engagement content creation and personal brand building.
• Knowledgeable – stay up to date with industry trends and social media best practices to ensure the company’s program remains relevant and effective.

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Required Technical and Professional Expertise

• Bachelor’s degree or equivalent experience
• Experience in sales enablement revenue-facing roles sales training or sales support including a demonstrated knowledge of best practices methodologies and technologies
• Understanding of how to drive positive impact on business outcomes such as generating client interest win rate quota attainment length of sales cycle etc.
• Experience working on change management initiatives with established approaches
• Understanding of best practices for social media platforms like LinkedIn.

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Preferred Technical and Professional Expertise

• Business to business enterprise technology or IT Consulting industry experience.

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