Marketing Automation and Data Analytics Manager

Are you passionate about leveraging data to drive marketing strategies? We're seeking a dynamic Marketing Automation and Data Analytics Manager to join our team. In this role, you'll spearhead the management of marketing automation platforms like HubSpot and Salesforce Marketing Cloud, ensuring seamless integration with third-party tools.

From overseeing day-to-day tasks within HubSpot to hosting monthly webinars, you'll play a pivotal role in optimizing marketing campaigns and enhancing collaboration between sales and marketing teams. With your keen eye for process improvement opportunities, you'll drive efficiencies across marketing programs while maintaining data integrity and security. If you're ready to lead the charge in leveraging cutting-edge technologies to drive operational excellence and support our growth objectives, we want to hear from you. Join us and be a key player in shaping the future of our marketing efforts.

What you'll do

• Manage and oversee marketing automation platforms such as HubSpot and Salesforce Marketing Cloud, including integrations with various third-party platforms like Zoominfo, ZoomChat, Salesloft, Orum, Spinify, Zapier, LinkedIn Sales Navigator, and Winsor.
• Handle the day-to-day administration tasks within HubSpot, including but not limited to workflow management, creation of landing pages, forms, internal and external marketing emails, and list uploads.
• Ensure data cleanliness and accuracy by cleaning and uploading demand generation lists, including those for events and trade media
• Host monthly webinars and oversee tasks from registration to post-webinar recap to ensure smooth execution and follow-up.
• Take a proactive approach to identifying opportunities for process improvements and drive changes and efficiencies across marketing programs, systems, and reporting.
• Develop and implement an integration framework to facilitate enhanced collaboration between sales and marketing teams.
• Take ownership of tools and processes aimed at delivering efficiencies in campaign and lead management, thereby optimizing the conversion of marketing-generated leads through the sales funnel.
• Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices, collaborating closely with IT and data teams.
• Lead the evaluation of innovative technologies and make recommendations to enhance our marketing technology stack, supporting future growth and efficiency objectives.
• Champion initiatives aimed at driving operational excellence within the team through the use of AI and other cutting-edge technologies.
• Key support for the Inside sales and marketing team.

What you'll bring with you

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
• Proven experience (5 years) in managing and administering marketing automation platforms, specifically HubSpot and Salesforce Marketing Cloud.
• Proficiency in integrating and managing third-party platforms such as Zoominfo, ZoomChat, Salesloft, Orum, Spinify, Zapier, LinkedIn Sales Navigator, and Winsor.
• Demonstrated expertise in HubSpot administration, including workflow management, landing pages, forms, and email marketing.
• Experience with data management and lead scoring processes, preferably using tools like Hubspot, Zapier and Tableau.
• Strong project management skills with the ability to effectively host and manage webinars from registration through to post-event follow-up.
• Proven track record of driving process improvements and efficiencies across marketing programs, systems, and reporting.
• Experience in developing integration frameworks to enhance collaboration between sales and marketing teams.
• Familiarity with data governance best practices and experience ensuring data accuracy, integrity, and security.
• Ability to stay updated with the latest marketing technology trends and make informed recommendations for enhancing the marketing technology stack.
• Experience championing initiatives aimed at driving operational excellence, preferably leveraging AI and other advanced technologies.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Strong analytical and problem-solving skills, with a keen attention to detail.

Company Overview

Kiteworks' mission is to empower organizations to effectively manage risk in every send, share, receive, and save of sensitive content. To this end, we created a platform that delivers content governance, compliance, and protection to customers. The platform unifies, tracks, controls, and secures sensitive content moving within, into, and out of their organization, significantly improving risk management and ensuring regulatory compliance on all sensitive content communications

Our Hiring Process

Please note that visa sponsorship is not available for this position.

Kiteworks is an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

Interested in the details of our privacy policy? Read more here.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join Kiteworks.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Kiteworks does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have an active, signed agreement with Kiteworks.