Marketing Automation Campaign Operator

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

The Campaign Operator will support the Campaign Developer in designing, building, and testing campaigns in the marketing automation platform, understanding the full solution design and the business purpose of the campaign to develop.
Key Responsibilities

• Completes campaign requirements which may include segmentation of the audience, delivery setup, campaign design, marketing automation and monitoring.

• Email development, responsive and static

• Understand the BRDs or client guideline to develop an email

• Troubleshoot the email code for rendering issues

• Completes campaign requirements for audience segmentation, campaign setup, marketing automation, and monitoring.

• Provides support in peer reviewing and testing campaigns built by other team members.

• Apply best practices and help to improve manual/automated processes.

• Provides support in issue analysis, escalation, and resolution.

• Post-launch campaign monitoring and generating reports.

#LI-LATAM

Basic Qualifications

• 2+ years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client

• Bachelor s Degree required

• Background with experience in one or more marketing automation tools e.g. Salesforce Marketing Cloud Exact Target, Adobe Campaign, IBM Unica, Siebel Marketing, Oracle CRM Marketing, SAP CRM Marketing, Eloqua, and or Marketo.

• Understanding of leading practices in email marketing.

• Data Base creation and maintenance.

• HTML 4.0 and CSS for Emails.

• Knowledge about A/B testing implementation for campaign deployment

• Understanding of marketing strategy with specific expertise in targeting, segmentation, test control design, and campaign automation.

• Understanding of marketing operations, processes and business requirements.

• Comfortable operating in a fast paced, deadline driven environment with rapidly changing priorities and a high volume of projects

• Strong written and verbal communication skills

• Advanced English level

Preferred Qualifications

• Knowledge in one or more of the following Salesforce Marketing Cloud Exact Target, Adobe Campaign, IBM Unica, Siebel Marketing, Oracle CRM Marketing, SAP CRM Marketing, Eloqua, and or Marketo

• Experience and knowledge about campaign workflows and process.

• Responsive email development, dynamic content creation and template update.

• Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services

• Technologies jQuery, XML, JavaScript Web and server side, HTML, CSS and SOAP.

About Accenture:

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