Marketing Automation Consultant- Remote

TransUnion's Job Applicant Privacy Notice
What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology
We are looking for an experienced marketing automation specialist for our B2B marketing operations spanning across multiple verticals and products.
What You'll Bring:

• BS/BA in marketing, communications or equivalent
• 5+ years of experience working in a digital marketing environment
• Exceptional communication and writing skills, including strong presentation skills
• Well-organized and detail oriented
• Knowledge of and business experience working with Eloqua, HTML and broader Adobe Creative Suite
• Experience building, scheduling, and testing email
• Demonstrates strong relationship skills, experience working in highly cross-functional organizations

We'd Love to See:

• Willingness to learn new tools, technologies and stays current with market trends
• Salesforce experience

Impact You'll Make:

• Gain working knowledge of U.S. markets business verticals and TransUnion solutions
• Execute marketing campaigns across distribution channels based on business objectives
• Own creative brief development after campaign strategy is collaboratively determined
• Perform day-to-day email marketing activities through marketing automation platform including, email creation, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
• Collaborate with design and marketing communications leads to create top-performing email creative in an effort to improve deliverability and increase open and click-through rates
• Continually test, measure and optimize campaigns through various techniques including A/B testing, personalization, creative, timing and targeting
• Work with sales team to communicate the objectives of marketing programs and effective campaign follow up
• Track and measure marketing program data (response, leads, conversion rates, ROI, etc.) to determine success and help shape future campaigns
• Project manage assigned marketing programs from start to finish

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion's Internal Job Title:
Consultant, Demand Generation