Marketing Automation & Digital Operations Manager (Remote Option)

Marketing Automation & Digital Operations Manager (Remote Option)

Description

Marketing Automation & Digital Operations Manager

Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest problems. We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That's what #LifeAtCummins is all about. We are looking for a talented Marketing Automation & Digital Operations Manager to join our team specializing in Communication.

In this role, you will make an impact in the following ways:

• Plans, manages and produces operations communications to meet Cummins strategies and objectives.
• Manages, coaches and mentors professional/hourly staff; provides guidance and direction, delegates work appropriately.
• Solves unique cross-functional problems.
• Leads and coaches on project, account, vendor management.
• Leads operations strategy and planning.
• Builds, leads, and strengthens relationships with stakeholders/leaders/vendors.
• Contributes to strategic communications planning (marketing promotional plan/communications plan).
• Identifies, coaches, and manages process improvement and functional excellence.
• Represents, adheres to, and champions Cummins brand.
• Manages and maintains budget/financials.
• Leads functional trainings, creates and delivers presentations.
• Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands and champions digital tools, trends, and channels with stakeholders.
• Solves problems and manages cross-functional relationships.
• Innovates and leads continuous improvement in their area of work.

Qualifications

Skills

• Customer focus - Building strong customer relationships and delivering customer-centric solutions.
• Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
• Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.
• Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem-solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.
• Digital media savvy - Leverages current and emerging digital media strategies (e.g., email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Intuitive Listening and Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g., process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.
• Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
• Persuades - Using compelling arguments to gain the support and commitment of others.
• Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.
• Decision quality - Making good and timely decisions that keep the organization moving forward.
• Develops talent - Developing people to meet both their career goals and the organization's goals.

Education, Licenses, Certifications

College, university, or equivalent degree in communications, marketing, or a related subject required.

MBA, Master's in Communications, Master's in Marketing, or equivalent degree highly preferred.

Experience

• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Graphic design skills, visual communications channel capabilities preferred.
• Experience working with a global organization preferred.
• Client/account/project management preferred.
• System integration preferred.
• 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
• B2B/B2C experience preferred.

As a member of the Global Digital Marketing team, the Marketing Automation & Digital Operations Manager will manage marketing automation programs, email marketing, database segmentation, lead scoring, lead attribution modeling, and full closed-loop reporting.

The Marketing Automation & Digital Operations Manager will ensure integration with the marketing automation system and CRM, the enablement and change management of email marketing campaigns, the lead processing and routing, as well performance reporting for MROI and pipeline influence.

A successful candidate will have a proven track record of:

• Delivering world-class and large-scale email marketing campaigns, nurture campaigns, database segmentation, lead scoring, lead attribution models, and closed-loop reporting.
• Experience overseeing marketing automation systems and CRMs.

Experience:

• Marketing Automation and Email Marketing experience required
• Experience working in various marketing automation systems and CRMs required
• Understanding of GDPR, web compliance, cookie compliance, privacy, and accessibility.

Option for Remote work within US available.

Travel up to 25% required.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

Job COMMUNICATIONS

Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Apr 27, 2023, 11:50:12 AM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230004GC