Marketing Automation Engineer

Job Title: Marketing Automation Engineer 

Build the infrastructure powering the future of restaurant payments

At inKind we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants. 

We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best-practices strong understanding of data flow and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.

As a Marketing Automation Engineer at inKind you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage data-based triggering and understanding user journeys are all key aspects of this role.

Our team has a builder-first mindset leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for  someone who can turn that data into dynamic well-timed high-relevance communication across email SMS and push — at scale. This role would have the opportunity to create genuine personalization engines using best-in-class tooling and data models.

What You’ll Work On

Platform Execution 

• Architect and build complex journey flows - multi-branch behavior-triggered time-delayed - that respond dynamically to what users do in the app
• Create sophisticated email SMS and push templates using dynamic templating (in Liquid): conditional content blocks personalized variables abort conditions and live data pulls
• Manage subscription and compliance workflows for SMS opt-in/opt-out email unsubscribe and push permission states and follow TCR regulations
• QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks template rendering validation link tracking SMS encoding and cross-client email rendering

• Translate high-level marketing briefs into well-defined audience definitions validating logic against actual user data before launch
• Understand CEP best practices to inform cadence of messaging frequency capping and prioritizing of marketing communications across lifecycle and ad-hoc campaigns

Technical Rigor

• Write understand and document Liquid code to build dynamic content blocks
• Query our data warehouse (Snowflake) using SQL or review API payloads to validate that events and attributes match expected values QA before launch as well as triage potential issues.
• Use platform-native diagnostic tools (message logs user lookup event streams) to diagnose issues without needing an engineer to triage alongside you
• Understand technical limitations of campaigns and recommend well-scoped solutions

Segmentation & Personalization

• Build precise multi-condition audience segments using a full range of segmentation capabilities 
• Maintain a clean documented segment library — consolidating redundant definitions and flagging when underlying data changes affect targeting
• Partner with the cross-functional teams to define and action on lifecycle stages (active lapsing high-value etc.) and build reusable and trackable segments that reflect those definitions reliably
• Build and maintain a reusable component library: shared content blocks brand-compliant modules and snippet logic the team can use without rebuilding from scratch

Minimum Qualifications

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze Shopify Iterable Klaviyo or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi-step behavior-triggered flows with branching logic delays and channel mixing
• Dynamic templating skills: conditional blocks variable logic and live data integrations
• Experience with audience segmentation using behavioral data custom attributes and event properties
• Solid understanding of contact data models — user profiles identified vs. anonymous users subscription and consent management
• Ability to read API responses and event payloads to self-diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene bounce handling unsubscribe management and sender reputation
• Understanding of email domains/behavior and record management
• SMS compliance knowledge: opt-in/opt-out mechanics quiet hours carrier filtering and message encoding
• Familiarity with TCR rules and regulations

Preferred Qualifications

• SQL proficiency and experience working with a cloud data warehouse (Snowflake Redshift or BigQuery) for CRM analytics or audience building
• Background in consumer apps marketplaces or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
• Familiarity with how CRM data flows from a backend application via REST API or event streaming
• Experience with in-app messaging content cards or push notification strategy beyond transactional sends

Some of Our Benefits

• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members

Salary

$95000 - $120000 DOE

What We Do

inKind's mission is to support the success of independent restaurants and hospitality groups by providing funding and enriching customers' dining experiences with the inKind platform. At inKind we believe restaurants are integral parts of our communities and recognize the economic realities of being a successful operator. To better support hospitality ventures we created a unique funding model that focuses on ensuring the success of our partners and providing customers a way to discover new restaurants nationwide.

Why Work With Us

We are a team of passionate foodies focused on creating a lasting impact for the restaurant industry. Our team celebrates diversity encourages collaboration and shares meals to imagine the most innovative and modern solutions for the food & beverage landscape. If you feel inspired by our vision we’d love to hear what we could put on your plate.

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