Marketing Automation Manager

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.

NursingCE (NursingCE.com) a division of Ascend Learning exists to make the credentialing process easier for nurses while providing high quality education targeted specifically to individual state requirements and nursing specialty certifications. NursingCE is an accredited provider for continuing education by the American Nurses Credentialing Center (ANCC).

As the Marketing Automation Manager, you will manage and execute customer acquisition, create campaigns that will drive new business, engage existing customers, and strengthen the NursingCE brand. You will leverage and promote the use of best practices in marketing automation and database management. The Marketing Automation Manager is a power user of the marketing technology stack that is utilized to drive effective and innovative digital strategy. As a key member of the marketing team, you will be primarily responsible for building and executing customer journey workflows, integrating digital campaigns, and implementing email automation.This position will work from Leawood, KS office/hybrid location preferred. Remote will be considered.

Responsibilities

• Own lead nurture strategy including lead scoring and grading, lead routing rules, landing pages, ad hoc email campaigns, and webinar programs to meet new business goals, cross-sell, and retain current clients
• Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
• End-to-end email campaign development: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
• Manage data flow between Hubspot and Microsoft Dynamics including data governance and documentation
• Have an eye for design and implement strategies to improve UX across all platforms
• Ability to build and interpret dashboards to help make data informed business decisions
• Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with proper channels to ensure compliance when required

Education & Experience

• Bachelor's degree preferred; equivalent experience considered
• 4+ years of technology-driven marketing experience (Hubspot preferred)
• Strong HTML, Excel, and project management skills required. Experience with Microsoft Dynamics, Photoshop, and Google Analytics is a plus

Skills & Abilities

• Ability to multi-task in a high-volume, fast paced, and entrepreneurial environment without sacrificing attention to detail
• Work as part of a valued member of a lean marketing team but also thrive independently

Candidates should be aware that Ascend Learning currently maintains a policy requiring all employees to be fully vaccinated. Newly hired employees must be fully vaccinated by their start date. Ascend Learning is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the Company to do so as provided under federal, state, and local law. Exceptions to the vaccine requirement may apply for employees living or working in Montana.

Ascend Learning, LLC is proud to be an equal opportunity employer(M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-NT1