Marketing Automation Manager

About Arkose Labs  

Arkose Labs is a fast-growing startup, backed by Softbank, Microsoft and Paypal, that is disrupting the fraud industry with an innovative approach that undermines the economic drivers behind fraud. The Arkose Labs Fraud and Abuse Prevention Platform combines real-time intelligence, rich analytics and adaptive step-up challenges to progressively diminish the profitability of attacks while adapting to evolving attack patterns. Arkose Labs offers the only fraud solution with a 100% SLA guarantee. The world’s largest brands trust Arkose Labs to protect their customer journey while delivering an unrivaled customer experience. 

Learn more about Arkose Labs from our innovation sandbox presentation at RSA: https://youtu.be/Fyhr_ZuveLM

About the role

Arkose Labs is looking for a seasoned expert of Marketing Automation who will manage Marketing Automation/Operations and Email Marketing functions. Through well-orchestrated campaigns, you will optimize leads quality and awareness of the Arkose brand and elevate buyers’ experiences in our key market segments. You will be responsible for meeting the quarterly pipeline targets for all regions along with other marketing teams. 

You will report directly to the Director of digital marketing and marketing operations to align the marketing automation and operations plan with the entire company plan, and implement best practices in campaigns. You will collaborate closely with the ABX, web, product marketing, content marketing, global events, and digital marketing teams.

Responsibilities

• Own Marketo as a marketing automation platform for marketing operations optimization and for email marketing campaigns. Work with marketing teams to deliver effective campaigns while increasing lead quality.
• Be hands-on in implementing marketing automation campaigns, email nurture campaigns, lead scoring, routing support, debugging and fixing issues in Marketo and in other integrated systems’ related areas.
• Upload leads and contacts lists in Marketo as needed and ensure that lead is enriched, scored and synced with CRM (Salesforce) with all the required and desirable field values. Drive standardization of such lists for the rest of the marketing team to follow.
• Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools (ZoomInfo, Lean Data, Salesforce, Full Circle Insights, Outreach, 6 sense or equivalent etc.)
• Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact. 
• Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing. 
• Partner closely with the demand gen, ABX, digital, content, web, creative teams to get required assets/creatives and deliver/automate campaigns for them.
• Build scalable marketo programs and best-practice structures that reduces maintenance requirements in the long term while satisfying short term needs.
• Participate in and contribute to the global campaign roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams.
• Drive excellence in our campaign operations and reporting. Offer feedback and advice for improvements. Share insights and drive optimization efforts cross-functionally.

Requirements

You must have:

• At least 5 years of marketing automation, marketing operations and email nurture experience in marketing for B2B SaaS companies using Marketo or equivalent platform. Experience in cybersecurity or fraud prevention space is a strong plus.
• Highly experienced in interpreting marketing analytics. 
• Experience in Salesforce, Google Data Studio, Google Analytics, Google Tag Manager, Outreach, LeanData, BrightTALK, 6Sense, ZoomInfo, and/or attribution tools (Full Circle Insights or Bizible) are a plus.
• Excellent written and verbal communication skills, as well as analytical and problem-solving skills.
• A growth mindset, and be willing to experiment and improve. Comfortable in a high pace environment.

You must be:

• Driven to work in a fast-moving, high-growth company, to own and design programs, and to make a meaningful impact on the success of the business.
• Able to travel occasionally to support corporate events. 
• Keeping up to date on the latest digital marketing trends.

Why Arkose Labs?

Join an early stage, fast growing startup with pioneering technology built by passionate and ambitious people. 

Work with some of the biggest names in the market, such as Microsoft, Paypal, EA, Github, Twitch, Roblox, Twilio, and Minecraft! 

We value your unique contributions, perspectives, and experiences. Be part of a diverse and high performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.

We value:

• People - independent thinkers making data-driven decisions and taking project ownership
• Teamwork - building trust, respect, and integrity to openly communicate and constructively challenge one another
• Customer Focus - customer empathy and problem-solving obsession
• Execution - actions with precision, professionalism, and urgency
• Security -  our lens for implementing processes, procedures, and programs

Benefits:

• WiFi and Phone stipend
• Home office set up assistance
• Stipend for additional medical benefits

Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.

All employees of Arkose Labs are required to comply with its COVID-19 Vaccination Policy, which includes individual vaccination requirements for U.S. in-office attendance and/or travel to any U.S. company-sponsored events. If any travel or in-office attendance is a required part of the position to which you are applying, you may be required to provide evidence of your vaccinated status as a condition of accepting employment with Arkose Labs.