Marketing Automation Manager

Competitive Compensation & Benefits Package * 401(k) with Profit Sharing * Flexible Time Off * Office Dog!!

About Us:

By combining our unparalleled domain expertise with leading-edge technology, Ad Astra is helping higher education in its mission to advance timely student completions. We are building a cloud-based software platform that will provide the foundation for our next generation of industry-leading solutions and analytics.

Our Core Values:

• We Honor God-given talents: Our teams are given awareness of and alignment to their gifts and therefore set up to succeed.
• We are Unpretentious: We are willing to let others take the spotlight.
• We are Passionate: We are passionate about protecting the value of Higher Education.
• We are Pioneering: We have a pioneering spirit to try new things without fear of failure.
• We are Fun: We understand that the health of our relationships will make or break our team. We work hard, we play hard.
• We have Grit: We push through failure and challenges and learn from them.

About You:

As an exceptional communicator with a good understanding of current marketing trends, you are ready to fill the role of Marketing Automation Manager. With your excellent project management skills and in-depth knowledge of marketing automation, you can run B2B campaigns with ease and can manage several projects simultaneously. You are a problem solver and have a strong attention to detail. You combine strategy, creativity, and technical skills to build a brand, increase leads, and grow the bottom line. You are ready to tackle the three key responsibilities of campaign management, reporting & data, and automation & technology.

Campaign Management

• Build marketing campaigns & comprehensive programs including but not limited to product promotions, webinar series, events (virtual and in-person), market research, and other custom and/or customer acquisition, engagement, and conversion programs
• Devise campaign timelines and schedules. Maintain a shareable schedule for campaign management using Monday.
• Supervise the execution, monitoring and measurement of traditional, digital, and ad-based marketing campaigns and their success via key marketing metrics, leads, MQLs, conversions
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Test, collect, and analyze data, identify SEO/SEM/ad trends, and gain insights about target customers' likes and dislikes to maximize ROI from an SEO/SEM/ad campaigns
• Work with lead generation & client support teams to gather qualitative data on campaigns and optimize campaign results
• Develop simple tools in HubSpot (landing pages, forms, webinar assets) to support events and campaigns
• Support the sales department in regional summit campaigns (from registration to post-summit reporting)

Reporting & Data

• Use campaign result data and feedback to iterate campaigns in real-time
• Evaluate effectiveness of campaigns; collect and disseminate metrics and analytics about customer engagement and conversion across channels
• Compile monthly reports and maintain dashboards of campaign performance and results (key marketing metrics, leads, MQLs, & conversions)
• Work with operations team to analyze the effectiveness of campaigns and the impact they have on new business, retention, and upsell
• Be the protector of marketing data to ensure its accuracy and adherence to company privacy and data management policies
• Manage conference and event lead upload and scoring

Automation & Technology

• Manage and deliver the marketing technology stack to help support campaigns & frontline teams, including day-to-day operations and troubleshooting
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Maintain marketing automation integration with HubSpot and assist in the integration of additional platforms into marketing automation software
• Collaborate with a variety of stakeholders from across the business to identify opportunities for new and existing marketing technology to reduce costs, increase sales and improve efficiencies
• Support essential marketing operations initiatives in HubSpot such as managing persona categorization, lead scoring, lead nurturing, and segmentation

Position Requirements

• Education: Bachelor's degree, preferably in Marketing, Communications, or related field
• Experience: Minimum two years' experience in marketing automation or campaign management
• Skills/Knowledge: Campaign management, SEO, CRM (preference for HubSpot), marketing automation, lead-scoring, MQL management, digital asset management

Essential Competencies

• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2B campaigns
• Ability to manage several marketing campaigns simultaneously
• Strong detail orientation
• A good understanding of current marketing trends

Benefits:

• Competitive Compensation & Benefits Package
• 401k with Profit Sharing
• Unlimited vacation
• Office Dog!

Ad Astra Information Systems, LLC. is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need.