Marketing Automation Manager

Role Description

As a Marketing Automation Manager working on the Dash Growth team you will play a crucial role in designing implementing and optimizing our Email strategies. This role requires a blend of analytical thinking technical skills and creativity to deliver successful programs at scale. With a focus on cross-sell and engagement you will develop the foundations for our email marketing efforts and have a direct impact on our Growth objectives.

Responsibilities

• Email Strategy Development : Partner with the Growth teams to create the strategy for email with a focus on cross-sell and engagement of users from within our existing Dropbox customer base.

• Design and Delivery: Lead the execution of building high-performing emails and prompts by partnering with agencies and using internal marketing automation systems.

• Data-Driven Experimentation : Develop a pipeline of experiments to implement a rigorous testing framework that allows us to rapidly learn and operationalize wins.

• Performance Analysis : Monitor and analyze campaign performance providing insights and recommendations for continuous improvements.

• Customer Insights and Segmentation : Utilize deep customer insights to segment the audience effectively and tailor marketing campaigns that resonate with each segment.

• Collaboration and Alignment : Work closely with Product and Channel owners to create learning feedback loop and ensure that strategies are aligned.

Requirements

• Bachelor's or Master's degree in Marketing Business Computer Science or a related field

• 6–10 years of experience in marketing automation with a proven track record of successfully implementing email programs that drive growth

• Strong analytical skills with proficiency in SQL to effectively measure results and inform marketing strategies and decisions

• Experienced at running A/B tests to rapidly experiment operationalize and optimize

• Deep understanding of industry standards and best practices for email marketing

• Excellent teamwork skills with the ability to partner with key stakeholders in achieving collaborative goals

• Innovative mindset with an eye for identifying and pursuing new growth opportunities in a dynamic market landscape

Preferred Qualifications

• Experience with other Marketing Automation channels such as Prompts or Push Notifications a plus

• Experience using Marketing Automation and Experimentation tools such as Iterable and GrowthBook

• Experience working in Tech/SaaS companies

Total Rewards