Marketing Automation Manager

The Marketing Automation Manager is responsible for developing, executing, and managing marketing automation campaigns to drive leads and sales. The Manager will be responsible for developing and executing strategies to optimize campaigns across multiple channels including email, webinars, social media, and other digital marketing tactics. The Manager will also be responsible for providing analysis, insights, and recommendations for optimizing campaign performance.

• Develop and execute marketing automation strategies to drive leads and sales. 
• Monitor and analyze campaign performance and provide insights and recommendations for improvement.
• Manage the content and design of marketing automation campaigns.
• Work with the marketing team to create, test, and refine marketing automation campaigns.
• Establish and maintain relationships with marketing automation tools and vendors.
• Stay up-to-date on the latest marketing automation trends and best practices.
• Develop and maintain an understanding of customer segmentation and targeting.
• Manage data integrity within marketing automation campaigns.
• Develop and manage budgets related to marketing automation campaigns.
• Track and report on performance metrics for marketing automation campaigns.
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• 5-7 years of experience in one of the following: lifecycle or growth marketing, marketing operations, customer marketing, or other relevant experience working on the design and execution of data-driven marketing initiatives with ownership of results and KPIs
• Experience in SaaS is preferred, but not required
• Strong technical knowledge of marketing automation (ideally Marketo) and CRM (we use Salesforce) platforms; certification preferred
• Strong analytical skills with experience leveraging customer data for segmentation and targeting. You need to be an expert with Excel at the minimum; SQL knowledge is preferred.
• Strong communication skills. This role will require effective collaboration and cross-functional coordination across internal and external contributors.
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines
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The salary range for this role is $100,000 to $150,000. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.