Marketing Automation Manager

About The Role 
Reporting to the Director, Demand Marketing, this role will be primarily responsible for managing a center of excellence-based marketing automation program. The ideal candidate will be comfortable taking the lead on Marketo best practices and overall marketing automation program development and optimization.

Key responsibilities include managing and optimizing Doma’s Marketo instance, including strategy and tactics for email/lead nurturing, lead lifecycle, global Marketo operations, integration oversight, and reporting/analytics. 

 
Responsibilities 

• Build, test, launch, and optimize campaigns including: email template setup, campaign setup, lead nurture, event promotion, ABM, data management, A/B testing, schedule tracking, and campaign performance metrics. 
• Manage prospect to lead generation scoring, lead tracking, providing analysis of prospect and lead tracking in partnership with Sales and Marketing 
• Build and maintain automated programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters and compliance 
• Oversee the email marketing program, including working collaboratively on creative development, list management and segmentation strategies, testing, execution, tracking and refinement 
• Manage integration of social media channels for lead import and ad tracking 
• Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness. 
• Works with operations and web teams regarding Marketo – related aspects of integrations (SFDC), Marketo integrations via SOAP and REST APIs, database health, and new initiatives 
• Oversee usage of responsive email and landing page templates (HTML, CSS) 
• Act as subject matter expert with regard to email marketing automation best practices, industry standards and web tracking tools 

Required Skills & Experience 

• Bachelor’s degree in Marketing, Communications, Information Technology, Engineering or equivalent experience 
• 5+ years of experience in high-tech, B2B marketing operations and marketing automation 
• Knowledge of interface and data flow between Marketing Automation tools and CRM, preferably SFDC  
• Marketo Certified Expert (MCE) / Adobe Certified Expert (ACE) - Marketo Engage Business Practitioner 
• Proficiency in creating technical/training documents, best practices, and guidelines 
• Strong interpersonal, communications and organizational skills 
• Demonstrated ability to work in a dynamic, fast-paced environment 
• Knowledge of email marketing compliance laws (GDPR, CAN-SPAM, CASL, CCPA) 

Nice to have 

• Experience with web analytics tools including Google Analytics 
• Knowledge of responsive web design and frameworks 
• Experience developing responsive HTML email templates