Marketing Automation Manager

Ascend Learning is a national leader in data-driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless, with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our more than 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA, with additional office locations and remote workers in cities across the U.S. and in the U.K.

NHA (National Healthcareer Association) is a growing business in Ascend Healthcare with the mission to help our professionals access a better future. We are searching for an experienced Marketing Automation Manager with innovative thinking and an ownership attitude. The Automation Manager will know our customers deeply and will be a power user of the marketing technology stack that is utilized to drive effective and innovative digital strategy. They will collaborate with marketing, sales and customer experience to continually demonstrate the impact our solutions have on successfully preparing the next generation of allied health professionals.

Job Overview

As the Marketing Automation Manager, you will manage nurture, upsell and engagement campaigns that will drive new business, engage existing customers and strengthen the NHA brand. You will leverage and promote the use of best practices in marketing automation and database management. As a key marketing team member, you will primarily be responsible for building and executing B2B and B2C customer journey workflows, integrating digital campaigns and implementing email automation.

Responsibilities

• Own email lead nurture strategy, including creating workflows, integrating SMS messaging and meeting business goals.
• Develop B2B onboarding, cross-sell and retention email campaigns in alignment with overall product and business strategies.
• Develop B2C email and SMS strategies and workflows to build a long-term connection with our allied health professionals.
• Collaborate with Product Marketing Managers, Content & Communication Manager and Customer Experience in developing B2B and B2C
• Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations.
• Develop email campaigns including editorial planning, testing, data segmentation, deployment, and performance analysis.
• Clean, maintain and manage HubSpot database including reducing duplicate data, carrying out system contact maintenance, implementing re-engagement campaigns, reducing spam/bot contacts, and maintaining positive email health.
• Manage data flow to and from HubSpot and NHA's other platforms (Microsoft D365, Cert Portal, etc.), including data governance, documentation and integrity.
• Build and interpret HubSpot reports and dashboards to help make data-informed business decisions.
• Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with proper channels to ensure compliance, as required.

Education & Experience

• Bachelor's degree preferred; equivalent experience considered
• 4+ years of technology-driven marketing automation experience (HubSpot preferred)
• Strong HTML, Excel and project management skills required.
• Experience in creating and using automated workflows for emails, text messaging and nurturing
• Experience with Microsoft Dynamics (D365) and Google Analytics is a plus

Skills & Abilities

• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
• Work as part of a valued member of a lean marketing team but also thrive independently
• Strong verbal, written and presentation skills with the ability to work cross-functionally across sales, marketing and product management
• Creative thinker who has their pulse on the latest innovations in
• Experience managing project-specific or initiative timelines and resources.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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