Marketing Automation Manager

Please reference the schedule and minimum qualifications listed below before applying.

If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email [email protected] and every reasonable effort will be made to accommodate your needs in a timely manner.

Job SummaryAssists in development of overall marketing automation infrastructure. Focusing on the Credit Unions demand generation efforts related to product and service growth.
Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building. Ensures database integration and hygiene and enhances existing or develops new automation campaigns within Eloqua or Salesforce. Must
be proficient with the Eloqua, Salesforce, Microsoft Dynamics or like systems.

Job Description

LOCATION

Mountain America Center

9800 S Monroe St

Sandy, Utah

*Hybrid work option available: in-office and remote

SCHEDULE

Full-Time

To be effective, an individual must be able to perform each job duty successfully.

• Executes marketing plans and best practices for the Eloqua / Salesforce Marketing Automation infrastructure including; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems.
• Defines, implements and maintains marketing automation best practices including; data quality and hygiene, list management, optimization, and troubleshooting.
• Participates in cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases. Models engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns
• Manages large data sets to monitor, maintain, and enhance data quality within the marketing systems.
• Evaluates new technologies and add-on applications to improve and optimize marketing effectiveness and efficiency.
• Analyzes marketing and sales data to develop insights and make recommendations on areas for optimization of various marketing channels, campaigns, and marketing/sales funnel performance strategy and execution.
• May manage execution for email and SMS campaigns in support of various programs.
• May maintain SMS system and ensures TCPA compliance.
• Performs other duties as assigned.

KNOWLEDGE, SKILLS, and ABILITIE

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Experience

• 5 years of experience in marketing automation and database management (high-tech campaign design, integrated marketing and demand generation). Salesforce.com experience a plus.
• 3 years of experience in project management experience.
• Track record of performance excellence meeting targets and objectives
• Working knowledge and experience with quantitative analysis, statistics, etc.
• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
• Ability to analyze business needs and formulate them into effective marketing strategies

Education

Bachelor’s Degree in Advertising, Marketing, Information Technology or related field.

Licenses, Certificates, Registrations

• Eloqua or Marketo Certification preferred
• Salesforce Certified Database Administrator preferred
• Adobe Analytics Certification preferred

Computer/Office Equipment Skills

Solid experience in troubleshooting and resolving complex data issues

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

• Ability to talk, sit, and hear consistently
• Ability to stand, walk, and use hands to handle or reach occasionally

Vision Requirements

• Close vision (clear vision at 20 inches or less)
• Distant vision (clear vision at 20 feet or more)
• Color vision (ability to identify and distinguish colors)

Weight Lifted or Force Exerted

Ability to lift up to 10 pounds occasionally

Environmental

There are no unusual environmental factors (such as a typical office)

Noise Environment

Moderate noise (business office with computers and printers, light traffic)

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.