Marketing Automation Manager

Why Vacasa

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

Why Marketing at Vacasa

The Marketing team is a growth engine for the company, focused on innovating, iterating, and learning quickly in service of our customers and cross functional partners. We are storytellers and reputation builders, blending left brain creativity with right brain pragmatism. We have big ambition - to make Vacasa the defining brand in hospitality for vacation rentals. We have a compelling story to tell and are looking for experienced Marketers to get the word out.

What we're looking for

We are seeking an experienced Marketing Automation Manager to join our team. This is a strategy plus execution role. The ideal candidate will have a deep understanding of marketing automation best practices and be able to leverage Eloqua's capabilities to drive successful campaigns and improve performance. This individual will work extensively within Eloqua and SalesForce (CRM). This role reports to our Sr. Manager of Digital Marketing.

We are looking for a candidate who can maximize the potential of our Eloqua platform and contribute to the ongoing success of our marketing initiatives. If you are a driven professional with a passion for marketing automation and a strong understanding of Eloqua, we'd love to hear from you. Apply today to join our team and help us drive growth and innovation.

What you'll do

• Eloqua platform administrator/owner–Manage and maintain our Eloqua marketing automation platform, ensuring proper configuration and efficient use of the system.
• Design, implement, and optimize marketing campaigns, lead nurturing programs, and lead scoring models using Eloqua.
• Ensure proper implementation and configuration of Eloqua web forms across web properties. 
• Develop and maintain segmentation, targeting, and personalization strategies to improve engagement and conversion rates.
• Implement and optimize lead routing processes to ensure efficient distribution of leads among sales teams, enhancing response times and maximizing conversion rates.
• Collaborate closely with cross-functional teams, including creative, content, and digital marketing teams, to deliver impactful campaigns and ensure consistent messaging.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement to stakeholders.
• Stay current with Eloqua updates and industry best practices, proactively identifying opportunities for enhancement and growth.
• Troubleshoot and resolve issues within the Eloqua platform, partnering with IT or external vendors when necessary.
• Conduct regular audits of the Eloqua platform to maintain data hygiene and compliance with relevant regulations.

Skills you'll need

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience working in marketing/marketing operations or with a marketing automation agency
• 3+ years of hands on keys experience using Eloqua.
• Proficiency in email marketing, lead nurturing, lead funnels and demand generation terms and best practices.
• Excellent project management and communication skills, with the ability to work collaboratively across teams.
• Strong analytical skills and the ability to draw insights from data to inform campaign decisions.
• Eloqua certifications of any type are a strong plus.

Working conditions

Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

You’ll be working in your home office setting. We hold virtual training sessions and weekly team meeting. Occasional offsite team meetings in your region or our HQ locations. Requires frequent, repetitive use of a computer, phone, and office equipment. Requires patient, professional communication with prospective clients, and the ability to build confidence with prospects.

Compensation

• $100000 - $125000 / year 

What you’ll get

• Health/dental/vision insurance - employee & family coverage options
• Employer Sponsored & Voluntary Supplemental Benefits
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts
• Flexible vacation time
• Paid sick days and holidays
• Paid parental leave after one year of tenure
• Employee Assistance Program
• Career advancement opportunities
• Employee discounts
• All the equipment you’ll need to be successful
• Great colleagues and culture
• Please visit our careers page to review our full benefits offerings

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

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