Marketing Automation Manager

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Position Description

The Email Marketing & Automation Manager will be responsible for the successful implementation of creative integrated campaigns & programs using the latest demand generation methods. The objective is to nurture our current customer base, focusing on our top customers to retain revenue and drive pipeline growth, then track and report on the results, across multiple channels. This role is best suited for a high achiever with a proven ability to develop B2B marketing programs both on the strategic and tactical level, who understands how to holistically launch a demand generation campaign.

Responsibilities

• Plan, create, and manage a range of integrated, high-impact campaigns to support all products, solutions and verticals and drive email growth and engagement.
• Assist in developing the email campaign strategy and plan that addresses the high priority initiatives and integrates with other digital marketing efforts.
• Execute email campaigns including development of email content, creating email lists, testing and sending emails, and reporting and optimization of email campaign results.
• Collaborate with SMEs and other internal stakeholders to create specific product/vertical campaigns.
• Align marketing with sales to ensure campaigns are synchronized with sales strategies and goals.
• Work with internal stakeholders and teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement.
• Deliver reporting and analytics; Illustrate how marketing programs impact revenue: define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed.
• Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues, and other experts; communicate and share best practices and training.
• Maintain expert opinion on relevant email related regulation (CAN-SPAM, CASL, GDPR), through partnerships with internal compliance officers, solution providers, and independent research.
• Manage ongoing operations of email campaign program including campaign calendar, email production, performance and reporting.
• Ensure consistency with branding guidelines, tone, and voice for all email communications.

Qualifications

• Bachelor’s degree in Marketing or relevant field.
• 3 - 5+ years of experience in a B2B analytical email marketing and/or marketing automation role.
• Understanding of both the email marketing program side as well as the technical side of marketing automation.
• Self-starter with ability to drive and manage projects independently.
• Strong analytical marketing skills to ensure regular testing, refinement and optimization of email marketing campaigns.
• Strong email marketing skills, including experience with testing design, customer segmentation, tracking, and interpreting results.
• Excellent oral, written communication and online research skills.
• Good organizational and time-management skills.
• Skilled in developing, cultivating, and managing relationships with multiple stakeholders both internally and externally.
• Excellent project management and issue resolution skills.
• High attention to detail.
• Experience with Pardot (preferred) or other similar marketing automation system.
• Experience with Saleforce (preferred).

Rewards

• Competitive compensation
• Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
• Fitness membership discounts
• Generous paid time off policy including paid parental leave
• Base pay range: $87,500 - $100,000 commensurate with experience

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Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.