Marketing Automation Manager

Are you a highly skilled marketing automation expert with Hubspot experience, and a passion for driving growth and optimizing marketing efforts? If so, we have an exciting opportunity for you to join our dynamic team as a Marketing Automation Manager at MagicLinks.

A successful candidate will be motivated by an entrepreneurial, fast-paced, and highly collaborative environment, have high-quality standards, and be passionate about making an impact and driving growth in the influencer space. We're looking for someone who is a self-starter, eager to learn, and is data-driven and results motivated.

Full-time Location: Remote in select states* or hybrid in  Venice, CA in the heart of an inspiring and eclectic artist community.

 (*AZ, CA, FL, GA, IL, IA, KS, MD, MA, MI, MN, MO, NY, NC, OH, OR, TN, TX)

As the Marketing Automation Manager, you will be the driving force behind our marketing automation efforts, with a specific focus on leveraging Hubspot's powerful capabilities. You will be responsible for designing, implementing, and optimizing marketing automation workflows to enhance our lead generation, customer engagement, and overall marketing efficiency. By leveraging Hubspot's suite of tools, you will help us achieve marketing excellence and create meaningful customer experiences at every touchpoint. This role will report into the VP of Marketing.

• Develop and execute a comprehensive marketing automation strategy using Hubspot to support lead generation, customer acquisition, and retention initiatives
• Serve as the in-house Hubspot expert, staying up-to-date with the latest features and best practices to drive innovative marketing automation solutions
• Design, build, and manage complex marketing automation workflows for various stages of the customer journey, from prospect nurturing to customer engagement
• Implement lead nurturing campaigns and leading scoring initiatives to guide prospects through the sales funnel and increase conversion rates
• Oversee email marketing campaigns, including segmentation, A/B testing, and performance analysis, to drive engagement and optimize deliverability
• Utilize data and analytics to measure the effectiveness of marketing automation campaigns, identify opportunities for improvement, and make data-driven decisions. Create robust reporting dashboards for sales & marketing teams within Hubspot
• Collaborate with cross-functional teams, including sales, creator growth, and data, to ensure seamless automation, system integrations, data hygiene, integrity of lead and contact lists, and process adherence.
• Provide technical support to the sales and marketing team, troubleshoot issues, and proactively find solutions to optimize marketing automation processes.
• Ensure compliance with data protection regulations and industry best practices in marketing automation.

Minimum Qualifications:

• Minimum of 5 years of hands-on experience in marketing automation, with a strong focus on Hubspot (Hubspot Certification Required)
• Proficient in marketing automation software, preferably with an in-depth understanding of Hubspot's automation capabilities, email marketing, lead scoring, and CRM integration
• Strong analytical skills with the ability to interpret data, draw insights, and optimize campaigns for improved performance
• A creative mindset to develop innovative marketing automation strategies and deliver personalized, engaging customer experiences
• Excellent written and verbal communication skills, with the ability to collaborate and communicate effectively with internal teams
• A proactive problem-solving attitude with the ability to troubleshoot issues and find solutions independently
• Strong attention to detail to ensure accurate execution and measurement of marketing automation campaigns
• Ability to thrive in a fast-paced, dynamic environment and handle multiple projects simultaneously

Preferred Qualifications:

• Previous B2B experience is a plus
• Startup or experience with a high-growth company preferred

• The US base salary range for this full-time position is $80,000 - $100,000.
• Bonus + Equity 
• Comprehensive benefits package (Medical, Dental and Vision)
• 401(k) + company match
• Fully paid Parental Leave
• Unlimited PTO + Holidays

Our salary ranges are determined by role and level of experience relevant to the job. The range displayed on each job posting reflects the range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.