Marketing Automation Manager (Marketing Cloud) - The Toro Company

Job Purpose:

Responsible for leading Marketing Cloud program implementations as the Salesforce.com (SFMC) Marketing Cloud Producer. In this role, you will act as a trusted source of knowledge to advise team members with Marketing Cloud best practice and its capabilities to ultimately build a vision and co-execute our multi-channel roadmap

Job Duties & Responsibilities*:

• Lead requirements gathering, solution design, and writing statements program specifications.
• Configure data models and import/integrate external data.
• Communicate project concepts and outcomes to project stakeholders.
• Design and delivery of solutions in Email Studio.
• Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise team members on how to optimize programs based on results.
• Conduct user training and actively promote user adoption of Marketing Cloud.
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Note: The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.

Job Qualifications:

• Bachelor's or Master's degree in Business, Marketing, Communications, Public Relations, or related field preferred.
• 5+ years of marketing, business or related experience demonstrating increased responsibilities
• At least 2 years' experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core.
• Certified Marketing Cloud Consultant and Certified Marketing Cloud Email Specialist required.
• Ability to work with stakeholders to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio required: Cloud Pages and Mobile Studio preferred.
• Understanding how to build a custom preference center.
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics.
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder or similar reporting experience required. Proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement is a plus.
• Conceptual understanding, to be able to establish data models, work with API's and configurations.
• Knowledge of one or more of the six programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience or Guide Template Language).

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

Location - Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!

Food- Take advantage of our onsite cafe, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

Wellness - The Toro Company's HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.

Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

Summer Hours - Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.

Flexible Work Arrangements- This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home part-time, has promoted team-building and flexibility.

Competitive Salary - The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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