Marketing Automation Senior

Are you interested in working for one of the nation's largest professional services firms? Do you need a new challenge? Or a family-oriented culture that is second to none?

The Marketing Automation Senior or Director leads the execution and delivery of digital marketing activities across CLA. They manage the overall marketing automation platform including data management, workflows, automations, and campaign execution.

This individual should have a thorough understanding of the business, the industry, competitors, and business model. The role is responsible for the ideation, execution, and measurement of the different tactics and activities across all marketing channels. This includes managing email marketing, lead generation and nurturing, lead scoring, and campaign analytics.

This role will also work closely with the CRM team to ensure the quality of leads and integration of data across platforms.

Unique Corporate perks:

• 401K Company Matching
• Paid Floating Holidays
• Medical (dental & vision)
• Parental leave
• Adoption Assistance program
• Paid Time off (vacation, sick, holidays, etc.)
• Volunteer hours to support your personal initiatives / outreach
• Corporate discount (entertainment, IT Services, retail, etc.)
• Monthly Employee Appreciation events
• Employee Referral bonuses
• Flexible Spending Account and much more

Essential Job Functions:

The below functions reflect the general details of the essential work activities and accountabilities of this position and are not all inclusive. Other activities may be assigned.

Build out and implement MA platform in concert with stakeholders, then:

• Execute and manage digital marketing activities
• Manage email marketing and cross channel campaigns
• Optimize lead generation and nurturing; ensure web forms capture appropriate information
• Develop and optimize lead scoring model
• Manage MA platform
• Manage end-to-end campaign workflows
• Manage campaign analysis and reporting
• Monitor budget distribution and performance of paid ad campaigns
• Work with CRM to ensure quality leads
• Manage data integrity across MA and CRM platforms
• Ensure segmentation schema aligns with business needs
• Develop and manage trigger-based activities
• Manage third party data integrations

Requirements:

Experience:

• Five-plus years' experience managing multiple marketing automation and CRM platforms, including background in implementing marketing and campaign strategies.

Education:

• Bachelor's degree in Marketing, computer science, business, information technology, communications, or a related field. A combination of education, training, and experience may be accepted in lieu of a degree.

Certifications / Licenses:

• Certification in MS D365 or other MA platforms a plus.

Technical Competencies

• Marketing Automation solutions management - HubSpot, Marketo, ClickDimensions, MS D365

Organizational Interfaces

• The Marketing Automation Senior or Director will be part of a project team with primary line of reporting to the Director of Marketing - Communications and works closely with joint Marketing/IT project team.

Travel Requirements

• This position requires frequent local travel to/from client sites and may require occasional non-local or overnight travel for client visits, training, meetings and/or other business-related purposes.

Personal Development Competencies:

The personal development competencies below describe how bringing one's authentic self to work allows for the building up of others in service to the shared vision of advancing our purpose, promise, family values, and strategic advantages. Along career journeys, the competencies develop and elevate.

At a minimum, the support, paraprofessional, and associate job families align with the foundational level of the personal development competencies. The senior job family aligns with the on the journey level. Director, manager, signing director and principal job families align to the progressive level.

• Self-awareness (emotional intelligence, self-reflection, and professionalism) is to understand emotions, personal strengths, and growth areas, and have a strong sense of value.
• Time and energy management (prioritization, wellness, project management) is to manage life in a productive, efficient, and successful way.
• Interpersonal relationships (caring conversations, adaptability, influence) is to develop strong, caring, and trusting relationships.
• Communication (written communication, verbal communication, listening) is to express concepts, ideas, and information to others.
• Teamwork (building teams, engaging teams, leading teams) is to achieve more through the power of working with teams.

Empowering others (mentoring, sponsoring, coaching) is to inspire others to unlock their potential.

CLA exists to create opportunities for our people, our clients, and our communities. We are a proud equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, disability status, protected veteran status, national origin, or any other characteristic protected by law.

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