Marketing Automation Specialist

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

We are seeking a Marketing Automation Specialist to join our dynamic team. You will assist in building campaigns within our marketing automation platform (Eloqua) and defining the end-to-end campaign management process. This role will require a unique blend of marketing expertise, excellent communication skills, and technical savvy, and will be integral in helping our segment marketers to effectively execute on their campaigns.

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remote.

Responsibilities:

• Create and edit email campaigns, including canvas pathing logic, A/B/multivariate testing; QA and deployment; Continually evaluate for improvements
• Create and edit forms, including adding or removing form fields, mapping form data to contact fields, and developing complex form processing to ensure data is capture, processed, and retained effectively
• Work with segment and other marketers to ensure that Stensul emails are created according to best practices; Edit emails and email templates when updates are required
• Collaborate with MOPs and Analytics teams to define and establish KPIs; Ensure campaign measurement is in place prior to activation, and analyze campaign performance; Make data-driven recommendations to enhance campaign performance
• Perform administrative functions within the MAP, including creating and managing users, integrating third-party platforms, monitoring system performance, and communicating the data flow to stakeholders
• Field ad hoc requests and/or questions from marketers and cross-functional partners regarding processes or technical issues within the MAP
• Stay up to date on industry trends and best practices, including email compliance regulations

Qualifications:

• 2+ years' experience in marketing operations and/or marketing automation tools (Eloqua, Marketo, Salesforce, etc.)
• Strong communication skills to effectively disseminate learnings and strategy (segmentation, data privacy) to different functions across the company
• The ability to work cross functionally while managing simultaneous projects with schedule constraints
• Experience assessing, developing and maintaining data cleanliness within a MAP
• Understanding of general marketing strategies
• Familiarity with both traditional and emerging marketing channels and media
• Experience in project management tools like Jira, Wrike, Asana, etc.

Salary range $70,000.00- $76,000.00. Bonus Eligible.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Broadridge associates helped us envision our Connected Workplace, a work model that allows associates around the globe to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.

We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates diversity in all its dimensions.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to [email protected].