Marketing Automation Specialist

Basic-Fit’s Marketing team is expanding! We are looking for a new colleague to take the lead in maturing our marketing automation processes. Do you love working in cross-functional teams and want to work in a fast-paced environment with endless possibilities? Do you have experience in Marketing Automation? Then we must be looking for you! 

This is what your assignment looks like
As Marketing Automation Specialist at Basic-Fit, you’re the bridge between a wide variety of business stakeholders. You’ll be a key player in the creation and maintenance of email- and app campaign processes. This includes campaign optimization, creating audiences and customer journeys and of course automation, where you’re always striving for the highest standards possible. You will be working in the CRM team: an Agile team with different specializations (content creators, CRM marketeers, data analysts, etc.).

Responsibilities: 

• Create and maintain customer journeys, triggered sends and email templates within Salesforce Marketing Cloud;

• Unlock new channels for communication with our members and help increasing the intelligence of our platform;

• Design and develop dynamic and personalized emails and app messages using AMP script; 

• Create audiences through SQL to ensure we only contact the right members;

• Develop and execute the CRM strategy together with the Marketing and CRM team;

• Work closely with departments like IT, Customer Service, Finance and Product to translate business requirements into automated journeys;

• Educate business stakeholders about SFMC possibilities;

• You’ll become our Marketing Automation guru - if anyone has a technical question about CRM they can come to you for answers!

We ask

For this position, you’ll need to have a curious mindset and an entrepreneurial, can-do attitude. 
Furthermore, we ask: 

• 2+ years' working experience in a Marketing Automation role involving campaign management;

• Experience in Salesforce Marketing Cloud is preferred, but not required;

• Extended experience in AMP script. Solid understanding of SQL and JavaScript is a big plus; 

• You love working in a dynamic, positive environment, whilst developing your own skills and interests.

About us

Basic-Fit is the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our Orange team, we deliver affordable fitness solutions at 1500+ clubs across Europe, to over 4 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and continue our growth. We move fast like a start-up, whilst making use of our strong corporate backbone. Our company values can already be found in our name: B(Be), A(Accessible), S(Smart), I(Inclusive), C(Committed).

Basic-Fit is also committed to being an inclusive employer that respects equal opportunities for all. Whether you’re one of our members or employees, the company is attentive to your well-being and celebrates diversity! No matter what you go for, we’re here to support you, and help you to #becomfortable. So you can take on the world!

Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Community.

Furthermore, you can expect:

• An informal (you can wear jeans and sneakers if you like), international (many cultures and languages) and friendly, down-to-earth environment;

• Plenty of opportunities for your own initiatives and to make an impact;

• Unlimited access to the online training courses of LinkedinLearning and GoodHabitz;

• Good benefits, including travel allowance, a bicycle plan, discount on additional health insurance, work from home allowance and participation in our pension scheme (Basic-Fit pays 52% of the premium);

• We work hybrid, this means 3 days at the office and 2 days remote by a fulltime workweek;

• Within walking distance of Hoofddorp train station and free parking at our headquarters;

• A beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.

Apply for this job

You can apply via the button, and we will inform you as soon as possible. The process consists of two interviews.

Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it is possible to transfer this sponsorship to Basic-Fit.

If you have any questions, please contact Kerensa (Corporate Recruiter) via [email protected].