Marketing Automation Specialist

ABOUT THE ROLE

We are seeking a talented and experienced Marketing Automation Specialist to join our dynamic marketing technology team. As a Marketing Automation Specialist, you will play a critical role in developing, implementing, and optimizing marketing automation strategies using the Braze platform. You will collaborate closely with cross-functional teams including marketing, design, and development to drive effective and personalized customer engagement.

YOUR DAILY IMPACT AT PELOTON

• Collaborate with the marketing teams, functional leads and business stakeholders  to understand their requirements and translate them into effective marketing automation strategies using Braze.
• Develop, implement, and maintain marketing automation workflows, campaigns, and programs using Braze's platform.
• Build complex audience segments based on various criteria, ensuring precise targeting and personalization.
• Write and optimize complex liquid logic for dynamic content rendering and personalization within Braze.
• Create and customize email templates, content blocks, and campaigns/canvas within the Braze platform.
• Collaborate with designers and content creators to ensure consistent branding and user experience across marketing campaigns.
• Conduct A/B testing and optimization of marketing automation workflows to improve campaign performance and conversion rates.
• Monitor and analyze marketing automation metrics and provide insights and recommendations for continuous improvement.
• Stay up to date with industry trends, best practices, and new features within marketing automation platforms, particularly Braze.
• Collaborate with cross-functional teams to ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR, CCPA) in marketing automation practices.
• Assist in troubleshooting and resolving technical issues related to marketing automation tools and integrations.

YOU BRING TO PELOTON

• Bachelor's degree in Computer Science, Marketing, or a related field.
• 3+ years of experience in developing and implementing marketing automation strategies using the Braze platform (formerly Appboy) or similar platforms.
• Expertise in audience segmentation, with the ability to define and execute sophisticated targeting strategies based on customer behavior, preferences, and data insights.
• Strong proficiency in web technologies (HTML, CSS, JavaScript) and server-side scripting languages (Python, PHP, Ruby, etc.).
• Familiarity with Braze APIs and SDKs for web and mobile app integrations.
• Demonstrated ability to write complex code logic for dynamic content personalization.
• Experience in creating and customizing email templates, content blocks, and landing pages within marketing automation platforms.
• Familiarity with CRM systems and integration with marketing automation tools.
• Experience in data analysis and reporting using tools like Google Analytics or similar analytics platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
• Excellent problem-solving skills and the ability to troubleshoot technical issues related to marketing automation implementation.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Experience with A/B testing and campaign optimization techniques.
• Familiarity with data privacy regulations and best practices in marketing automation.
• Certification in Braze or other marketing automation platforms.
• Experience with marketing automation platforms such as Braze, Marketo, Salesforce Marketing Cloud, Sailthru or Iterable.
• Knowledge of SQL for data manipulation and extraction.
• Experience with mobile app development and SDK integration.

Base Salary: $81,800.00  to $106,400.00

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance 
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave 
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!

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