Marketing Automation Specialist

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!

Job Description

We're on an exciting journey to redefine Digital Marketing at Bluescope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. As a Marketing Automation Specialist, you'll become an integral part of our fast-growing team—a close-knit group of passionate marketers who not only love what they do but also thrive on collective success.

In this strategic position, the Marketing Automation Specialist will play a pivotal role in shaping and optimizing our marketing automation programs, aimed at attracting, engaging, and retaining leads and customers. Armed with the power of data and real-time insights, you will craft a personalized and immersive customer experience. Leveraging tools like Salesforce, Marketo, and other 3rd party integrations, you'll orchestrate campaigns that meticulously track customer engagement across diverse digital touchpoints, tailoring communications for maximum impact.

This isn't just a role; it's an opportunity to apply your expertise in marketing automation to directly influence the success of our transformative journey and growth. If you're ready to be at the forefront of this exciting transformation, we invite you to join us.

Marketing Automation Management

• Develop and oversee processes that ensure day-to-day operations of campaigns, lead management, and data practices for optimal email deliverability and program performance
• Create lists and segmentation schemas aligned with business needs, managing data fields, segmentation, categorization, and tags within the marketing automation (MA) platform (Marketo).
• Build nurture programs based on list segmentation, utilizing journeys and trigger programs to convert prospects into marketing qualified leads
• Influence and expand our capabilities, including targeting, personalization, audience segmentation, and dynamic content to enhance the customer experience
• Manage email builds, plan and perform A/B testing, and proactively recommend optimization opportunities for high deliverability, reach, and engagement
• Build and manage the marketing automation roadmap, finding innovative ways to grow nurture lists and effectively market to them
• Collaborate with internal stakeholders across multiple brands to execute campaigns, establish workflows, lead-scoring, landing pages, and email templates, working closely with the Digital Demand Center to build connected digital strategies
• Continuously optimize the system for best-in-class performance, manage functionality of 3rd party integrations, and address errors affecting data transfers between systems

Quality Assurance and Compliance

• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the MA platform
• Monitor email deliverability, recommend optimizations, and ensure compliance with legal and global privacy regulations, including GDPR

Data & Analytics

• Build reports and dashboards to provide visibility into marketing campaign results, attribution, and performance KPIs
• Understand and evaluate campaign metrics, providing continuous improvement recommendations to marketing stakeholders
• Support lead generation and nurturing, verifying web forms capture appropriate information
• Work with Salesforce admins to optimize the MA to CRM data flow 

Lead Management

• Enhance lead generation and nurturing, verifying web forms capture appropriate information
• Work with Salesforce admins to optimize the MA to CRM lead flow and develop/optimize the lead scoring model
• Analyze, clean, and update system data to ensure high quality of leads and ROI

Qualifications

Minimum:

• Bachelor’s Degree in Business, Marketing or a related field
• Minimum of 5 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Salesforce Marketing Cloud, Marketo, etc
• Proven proficiency in database management, email marketing, and digital marketing concepts, showcasing a solid understanding of industry best practices
• In-depth knowledge of GDPR regulations, specifically related to email marketing, with a demonstrated ability to implement and adhere to compliance best practices in campaigns
• Experience working in a B2B environment with exposure to digital planning, strategy execution, and demonstrating the impact of digital initiatives on the business
• Knowledge of analytics tools such as GA4, GTM, Adobe Analytics and tracking methods (data layers, tracking objects, etc) is preferred; HTML/CSS knowledge is a plus

Preferred:

• Strong client service and project management skills; able to communicate with both business and technical individuals effectively
• Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates
• Ability to think strategically and work independently with a strong ability to execute plans and exceed stakeholder expectations and project goals
• Understanding of lead management/lifecycle and how to analyze and develop actionable recommendations for improving programs
• Ability to travel up to 10%

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 

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