Marketing Automation Specialist

Job Description
The Marketing Automation Specialist will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. Our Marketing Automation team is looking for someone ready to break the norm of the financial industry and help us build an innovative brand. As we continue to grow and serve our members, the Marketing Automation Specialist for Achieve will drive day to day execution and management of cross-channel marketing campaigns supporting some of our most crucial initiatives. This role requires a deep understanding of marketing automation platforms, strategic thinking, analytical prowess, as well as a keen eye for detail to ensure campaigns are executed flawlessly.
If you're looking for a career that champions your creativity, supports your growth, and advocates for you to get better every day, then Achieve is where you belong!
Qualifications
What you'll do:
Owns the day-to-day execution, reporting and optimization of automated marketing campaigns that educate, nurture, and engage prospects exceeding KPI goals. This encompasses the full funnel of lifecycle stages for our debt resolution products.

• Design, build, execute and manage marketing automation campaigns across various channels (emails, sms, etc) to drive engagement and lead conversion across low-to-high intent audiences
• Create and manage workflows, triggers, and segmentation rules within the marketing automation platform to deliver personalized and targeted communications
• Collaborate across Acquisition, Lifecycle Marketing, Product, Sales and Service teams to understand customer journey and drive conversion improvements to online flows and in-product experiences
• Report and analyze campaign engagement and business metrics to ensure objectives are achieved
• Develop, implement and maintain testing and optimization efforts
• Proactively explore engagement and behavior data to identify trends and opportunities
• Maintain and edit campaign logic/selection criteria, omni-channel journey flows, suppressions and templates across Acoustic and internal email platforms
• Produces, monitors and distributes weekly, monthly and ad hoc reporting on campaign performance in Excel or Tableau
• Supports audience development, segment curation and targeting requirements for new and existing campaigns
• Ability to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practices
• Proficiency in thinking strategically and using quantitative analytics to support business decisions

Qualifications
This role is for you if:

• You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
• A process leader, you can work with people and technology to drive efficiency and collaboration
• A systems thinker at heart, you love solving complex problems
• You are data driven, adept at mining data for hidden insights and drive curiosity around the "why" behind the "what"
• You balance a consumer-centric approach with business metric goal achievement
• You are an excellent communicator/influencer who has achieved results collaborating in a matrixed environment
• You are detail-oriented with strong organizational and project management skills

What you'll bring:

• 3-5 years' email experience (digital and SMS marketing experience a plus) with specific focus on CRM re-engagement
• Strong experience with email marketing platforms, account/CRM structure and email deliverability best practices (e.g. Hubspot, Marketo, Eloqua, etc)
• Bachelor's Degree in relevant field or equivalent experience
• Familiarity with GDPR, CAN-SPAM, and other data protection regulations
• Experience with digital/mobile marketing platforms such as Facebook and SMS a plus
• Working knowledge of email specific HTML/CSS and incorporating dynamic email assets
• Exceptional analytical skills, reporting and tools (Excel, Tableau and SQL a plus)
• Strategic critical thinker and creative problem solver
• Proven ability to manage and own multiple projects concurrently in a fast-paced, collaborative environment
• Excellent time-management with attention to detail from inception through execution
• Ability to understand the big picture while focusing on the day-to-day execution
• Excellent teamwork and communication skills; also works well independently
• Strong software aptitude and fast learner
• Excellent written, presentation, interpersonal, and people influencing skills

Additional Information
Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Join Achieve, change the future
At Achieve, we're changing millions of lives.From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.