Marketing Automation Specialist
Job Description
Don't meet every single requirement? Here at Millennium, we believe there is NO "PERFECT" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture
HOW YOU WILL SOAR:
The Marketing Automation Specialist will be responsible for implementation and management of our engagement and acquisition campaigns. In this role, the incumbent will work closely with other teams to create, optimize, and manage business-wide marketing automation programs and projects, including re-engagement lead flow and data quality initiatives. To be successful in this role, the incumbent should display a deep knowledge of email tools, marketing automation, customer data management, and a passion for analytics.
- Lead MTC/PayFlex in digital eco-system automation and be responsible for providing best practices
- Manages business-wide marketing automation programs and projects including re-engagement, lead flows and email marketing journeys.
- Lead campaign development and take ownership of journey planning, identify the date to reach the right audience and monitor performance for continued optimization
- Must be able to lead and manage several projects and stakeholders across multiple digital platforms (CMS, email, etc)
- Develop test plans that allow for rapid iterations, monitor results and communicate to cross functional teams
- Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations.
- Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
- Working with external projects and teams to ensure seamless delivery of projects from creative to deployment
- Other duties as assigned
IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:
- Bachelor's Degree in Marketing, Communications, Public Relations or related field
- 3-5 years of applicable experience
- 3+ years of Enterprise Marketing Automation platforms such as Marketing Cloud, ExactTarget, Marketo or the alike
- 3+ years relational databases (MS SQL Server) to construct complex SQL queries
- Experience in managing content across multiple platform (CMS, Email, etc)
- Deep understanding of all aspects marketing automation best practices
- Experience in HTML, JAVA, SQL and
- Advance proficiency with MS office applications including Word, Excel and Power point
- Familiarity with Adobe Creative Suite
- B2B and B2C experience a plus
MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end, we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.
We have been recognized for our tremendous growth on lists, such as Crain's Fast 50 and Inc. 5000, as well as our dedication to our customer's wellbeing receiving the 2021 Gallagher Best-In-Class Employer and the 2020 Greater Oak Brook Chamber of Commerce Exceptional Service Award.
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Date Posted
01/17/2023
Views
6
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