Marketing Automation Specialist

Company Description

Make a world of difference.

Want to make a difference in the world? Become a Keypather.

From guiding the student experience, to delivering programs that meet the needs of the future-of-work and help solve our global social and economic challenges, every one of our people (Keypathers!) create impact, every day.

Roles at Keypath Education are available as remote, hybrid, or in-office.

Job Description

Keypath is seeking a Marketing Automation Specialist to join our innovative, highly collaborative Marketing team! This role provides a unique opportunity to leverage automation expertise skills to impact university partners and organizational success.

In this position, you will help execute the automated marketing efforts within the organization. The primary objective of this role is to improve prospect and student journey outcomes by engaging those audiences at optimal points along the journey through the most effective channels, and aligning content and messaging in context with the student goals and interactions. A successful candidate for this role will be well-versed in Salesforce Marketing Cloud, automated technology best practices (email, SMS), and be a data-driven decision maker.

While this role lives in the Customer Experience function within Marketing and reports into the Marketing Automation Manager, a high degree of cross-functional work is expected, so excellent communication and prioritization skills are a must. The role will work closely with key stakeholders in Marketing as well as, IT, Admissions, Student Success, and Customer Experience to identify and deliver opportunities for improved performance and efficiency.

Responsibilities Include, but are not limited to:

• Work directly with the Marketing Automation Manager to execute the marketing automation strategy and roadmap, aligned with business goals and objectives, for Keypath’s university portfolios to improve student lifetime value and increase conversion rates.
• Implement automated campaigns, including A/B testing of customer segments, content, design, and contact strategies.
• Partner with cross-functional teams to ensure campaigns are delivered on time and with high quality.
• Manage the auto-comm. request board and communicate with request owners in a timely manner.
• Address technical difficulties and implement/refine processes to minimize errors and mitigate risk 
• Ensure data collection and marketing communications adhere to spam & privacy laws 

Qualifications

Education: 

Bachelor’s degree required, preferably in Marketing, Communication, Advertising, Business, or related field of study

Experience: 

• Minimum 2 years of experience in a Marketing Automation role
• Proven hands-on experience building, implementing, and maintaining automated workflows

Technical Skills: 

• Hands-on experience with marketing automation platforms; preferably direct experience in Salesforce Marketing Cloud
• Experience using CRM software (i.e. Microsoft Dynamics, Salesforce, etc.) 
• Proficient with Microsoft Office Suite including Outlook, Word, Excel, PowerPoint and Adobe Acrobat
• Experience using project management software (i.e. Monday.com, Teamwork, Asana, etc.).

Soft Skills and Competencies:

• Excellent interpersonal communication skills and ability to communicate technical issues 
• Excellent attention to detail
• Demonstrated critical thinking skills, decision-making, and problem-solving skills
• Ability to manage conflicting priorities and multiple tasks
• Team player
• Desire and ability to work in a fast-paced, multi-tasking, entrepreneurial environment
• Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning

Preferred Qualifications:

• Experience with SQL for data querying and analysis
• Familiarity with Salesforce Marketing Cloud Einstein features, with the ability to implement and leverage AI models to enhance email marketing strategies
• Experience with Power BI and leveraging data to identify opportunities for optimization

Additional Information

Benefits Include

• Competitive array of Medical, Vision and Dental Insurance
• Company Paid Life/AD&D, Short-Term and Long-Term Disability Insurance
• Employee Assistance Program (EAP)
• Tuition Reimbursement
• Partner Degree Program - Earn a free degree from one of our partner institutions
• 401 (k) Retirement Contributions Company Matching
• Paid Leave Policies
• Generous Paid Time Off Policy
• Professional Development Programs
• Remote/Flexible Work Options

Want to make a difference in the world? Become a Keypather. 

Apply today

A little bit about us 

Keypath Education is a leading global edtech company that partners with the world’s leading Universities to create innovative and in-demand online education programs and champion the student journey from enrolment to graduation. We are a rapidly growing, fast-moving international team who value community, collaboration, innovation, and lifelong learning. 

Certified as a Best Place to Work by the Chicago Tribune, our in-country office is in Schaumburg, Illinois. We gather teams of experts from digital marketing, course development, web development, finance, and student service backgrounds to support university partners in the US and around the world. 

Why Keypath
Sure, anyone can tell you how good their company culture is, but we encourage you to read our reviews and form your own opinion. We’ve got a caring and engaged Global CEO who replies to Glassdoor reviews personally and recognizes that the only way we can achieve our vision is through an inclusive culture that celebrates diversity, works in harmony, and cares for our community.

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state, or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.