Marketing Automation Specialist / Integrated Campaigns / Eloqua - Work at Home

Marketing Automation Specialist / Integrated Campaigns / Eloqua develops and executes multi-step automated email marketing campaigns across the corporation utilizing the Oracle Eloqua. The Account Based Marketing execution-orientated role is responsible for guiding and creating the email automation flow and positioning of assets that support the delivery of email campaigns. Experience in Eloqua is required. Salesforce.com integration experience is preferred.

The candidate must be able to multitask including managing several integrated marketing campaigns simultaneously. Beyond cross organizational email campaign execution, the role will focus on operational campaign quality control insuring the collection of metrics. Knowledge of web technology and landing page utilization will assist in successful projects. A solid understanding of online marketing technologies, channel use, landing page best practices and content use is required.

The successful candidate must be energetic and a collaborative team player with the ability to influence others. Strong organizational skills are critical along with an open minded approach to challenging the status quo. You must be able to work with highly ambiguous problems taking responsibility to find a realistic path to a solution.

Responsibilities:

• Execute multi-touch account-based marketing plans
• Develop strong relationships with internal creative services agency, marketing communications strategists and lead nurturing team.
• Support marketing in setting up and maintaining a quality architecture for email campaigns.
• Develop ongoing marketing automation campaigns to support all stages of sales-marketing funnel
• Audit operational and planned campaign plans to ensure market readiness and quality assurance
• Measure and report on the impact of marketing campaigns and make data driven recommendations
• Manage contact segmentation lists and reporting according to compliance requirements and stakeholder requirements.
• General HTML coding familiarity.
• Demonstrated flexibility and decision making skills under pressure.
• Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment that maximize the benefit of the automation tools.

Ideal candidates will offer:

• Bachelor's Degree and 5+ years of marketing experience in large Corporate enterprises
• 5 years direct email marketing and compliance experience

• 5 years metrics analysis and reporting
• 5 years' experience with marketing automation and operational analysis
• Experience with HTML, AWS SMS, Twilio
• Experience integrating Eloqua and SFDC
• Experience with marketing automation technologies for multi-step marketing campaigns
• The ability to learn and deploy changing technologies quickly
• Demonstrated communication (verbal and written) skills, analytical, problem solving and teamwork skills

For this position, we anticipate offering an annual salary of $74,400 - $124,000, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

Helping our customers achieve healthier, more secure lives is at the heart of what we do. While you take care of our customers, we'll take care of you through a comprehensive benefits program that helps you be at your best. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and best in class well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and dozens of corporate discounts on essentials you use every day. For more details on our employee benefits programs, please visit the "Life at Cigna" tab on our careersite: www.cigna.com/careers

About Evernorth

Evernorth, Cigna Corporation's health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you'll be empowered to solve the problems others don't, won't or can't. Join us. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.