Marketing Brand and Messaging Strategist

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions’ brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team – as well as business partners and support groups – to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.

Primary Responsibilities

• Provides input, review and actionable feedback for the creative development process from creating the initial creative brief and rationale through to final production of creative assets
• Provides recommendations to partners on matching best creative resources to the appropriate program or strategy
• Where applicable, creates brand messaging guidelines for campaigns and priority programs across the company
• Where applicable, develops channel creative strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Ensures concepts and communications align with content and channel strategies as well as established visual identity and brand standards
• Contributes to marketing process adherence to legal, compliance, and internal audit standards
• Develops programs and content that aligns with various policies and regulations (e.g. Canned Spam Act, UDAAP, etc.)
• Adapts messaging and channels based on brand health metrics, marketing performance, and analytics
• Serves as partner to Program Managers, Marketing Strategists, Communications Partners, Analytics, and Campaign Operations

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• High School Diploma or GED and nine (9) years of direct experience in Marketing
• Or Bachelor's degree in Marketing, Communications, Graphic Design, Psychology, Anthropology Economics, Business or a related field and five (5) years of experience in Marketing
• Educational and/or direct work experience within a creative communications discipline (e.g. copywriting, business communication, graphic design, photography, journalism, film/video production)

Preferences

• Experience in a professional communications or marketing environment

Skills and Competencies

• Ability to provide clear direction to creative content creators and provide constructive, actionable feedback
• Ability to research, analyze data from multiple sources, and derive compelling insights
• Ability to work in a team environment
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Familiarity with disciplines that influence brand and message strategy (e.g. design and communication theory, behavioral economics, linguistics, consumer psychology, cultural anthropology)
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong interpersonal skills
• Strong synthesis, logic and decision-making skills
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation
• Understanding of creative development process and related creative content production

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$79,515.60 USD

Median:

$105,270.00 USD

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location DetailsRegions Center

Location:Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.