Marketing Brand Manager-US Beef

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

At Elanco, Marketing plays a vital role in driving our growth and helping us realize our mission to enrich our customers’ lives through food and companionship. Our marketers are passionate about what we do every day to build our portfolio of brands. As a team, Marketing is obsessed and generous with insights from the marketplace, and we embrace our role as the bridge between our customers, our stakeholders and our products. We focus on delivering competitive, smart strategies and execution that will enable Elanco to succeed. 

Your Responsibilities

This position is responsible for driving implementation of marketing strategies and playbooks within US Beef Marketing for the brands and therapeutic areas assigned. This role will work collaboratively with the Ruminant marketing team in the US and Central marketing teams.

• Business Ownership
  • Develops business plan and acts on marketing guidelines and customer objectives from the brand plan.
  • Manages budgets and creates forecast—participates in S&OP process.
  • Acts in accordance with marketing compliance and plays an active role in knowledge transfer to commercial teams.
• Strategy Execution
  • Executes strategies/brand plans—Works with strategic plans developed specie marketing leader, executes local portfolio strategy (with Sales), and creates and delivers pricing, profitability and promotional guidance.
  • Metrics/Measurement—Tracks KPIs and metrics and connects with CBT to provide shared learnings, feedback, and questions.
• Brand Development
  • Ensures brand plans/positioning and playbooks are executed accurately with the US Beef market.
• Insights and Analytics
  • Gathers and funnels data and insights from customer interactions, local database, competitive information into the specie marketing leader and central brand lead.
  • Participates in/facilitates relevant local research being conducted.
• Marketing Execution
  • Marketing Campaign execution—Executes brand implementation plan, Marketing Mix decisions, media planning and agency management.
  • Works with other stakeholders—Understands and seeks to influence guidelines, regulations or access issues, influences sales cycle processes and Sales force alignment and education, executes local KOL program and launch programs.
  • Management and oversight of product agreements with customers.
• Managerial/Cultural--
  • Develops intra-company relationships—strong link to Central Branding Team and US commercial management and Species Lead.
  • Leadership—possesses the ability to inspire and align the organization, strong communication skills and executive presence.
  • Respects and leverages diversity.

What you need to succeed (minimum qualifications):

• Education: Bachelor’s degree, Marketing/Business preferred.
• Required Experience: 5+ years of experience in Sales or Marketing, preferably in animal health or agriculture related field.
• Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

What will give you the competitive edge (preferred qualifications):

• Beef industry knowledge and experience.
• Demonstrated ability in communication, conflict resolution, judgment and managing complexity.
• Demonstrated ability to manage complex projects and project management tools.
• Demonstrated learning agility.

Additional Information:

• Travel-Up to 30% / Passport required.
• Location: Headquarters- Greenfield, IN (Hybrid)

Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

· Multiple relocation packages

· Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)

· 8-week parental leave

· 9 Employee Resource Groups

· Annual bonus offering

· Flexible work arrangements

· Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status