Marketing Business Analyst

The Marketing Business Analyst will support data-driven marketing decisions by helping transform client and campaign performance data into clear, actionable insights. This role works collaboratively with cross-functional partners across FAS Marketing, PRD, Distribution and Enablement, and FAS Business to support success measurement, evaluate marketing effectiveness, and contribute to test-and-learn efforts. The ideal candidate brings strong analytical skills, business curiosity, and clear storytelling, helping marketing leaders understand what is working, why it matters, and how to optimize marketing efforts-specifically in support of Vanguard's fixed income offering.

Core Responsibilities

• Analyze marketing performance across campaigns, channels, audiences, and messages to identify trends, opportunities, and areas for optimization.
• Provide experience in working with marketing stakeholders to turn business requirements into actionable technical specifications and drive data segmentation/personalization.
• Assist stakeholders in the design and execution of test-and-learn approaches (e.g., A/B tests, holdouts, etc.) to evaluate the true impact of marketing initiatives.
• Deliver insights through to clear recommendations and next steps.
• Work with internal teams to build and maintain dashboards and self-service reporting that enable marketers and leaders to quickly understand performance and make informed decisions.
• Partner with marketing stakeholders to support planning, optimization, and post-campaign readouts with data-backed insights.
• Collaborate with analytics, data, and marketing operations partners to improve measurement frameworks, automation, and scalability of reporting.
• Contribute to building a data-driven marketing culture, promoting best practices in measurement, experimentation, and insight generation.
• Work closely with data analysts, product teams, marketing strategists to align insights with business priorities and ensure analyses support decision-making across teams.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics, Marketing Analytics, Computer Science, or a related field
• 5 years' experience in an analytics, marketing analytics, or data-focused role, with demonstrated impact on business or marketing decisions.
• Strong proficiency in analyzing large, complex datasets.
• Experience building dashboards and visualizations using BI tools (e.g., Tableau)a plus
• Strong communication skills, with the ability to help translate complex analysis into clear insights for non-technical audiences.
• Demonstrated ability to work cross-functionally and manage multiple stakeholder relationships.
• Interest in investment products and financial markets, with this role specifically focused on supporting Vanguard's fixed income offering.
• Interest in or exposure to AI-enabled analytics, advanced measurement approaches, or modern marketing technology stacks.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.